CAPTIVATE PROSPECTS + INSPIRE THEM TO BUY

That's what powerful stories can do for your business. Coaches, consultants, and thought-leaders choose Story Power Marketing and Tom Ruwitch so they can discover and deliver stories that attract prospects and drive sales.

TOm Ruwitch - Storytelling Standout

Fed up with prospects who tune out and move on?

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If your story is weak, prospects will tune out.

Craving prospects who say 'I get it' and 'I want it'?

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POWER UP your stories to inspire powerful responses.

Tired of 'can't-miss' marketing that misfires?

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The best tactics will fail if your stories lack POWER.

Wishing you could celebrate more success?

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Powerful stories attract more leads and close more sales.

Free 7-Minute Video Training

The 3 Most Important Storytelling Keys to Captivate Prospects & Inspire Them to Buy... Without Pitching and Prodding

IF YOU WANT TO CAPTIVATE PROSPECTS AND INSPIRE THEM TO ACT SO YOU CAN GET MORE CLIENTS, QUICKLY AND EASILY...

YOU NEED STORY POWER

THAT'S WHAT WE DELIVER
HERE'S HOW...

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HIRE US AND WE'LL LEAD THE WAY AS YOU DISCOVER

HOW TO CREATE POWERFUL STORIES THAT LEAD PROSPECTS TO ACT

Our unique process empowers you to clarify your prospects’ needs and craft stories that captivate them. They'll say, “You're talking to me! I can relate. I get it.” Prospects will lean in, pay closer attention and ask, “How do you do it?” They're itching to know more about your products and services.

A Proven, Simple Process to Connect with Prospects Who Will Be EAGER to Do Business With You

Imagine that… Your prospects will open their minds and hope that you tell them more. They'll be eager to hear you describe your products and services.

No longer will you think, "I don't know how to explain what we do." Telling your story will become easy and natural. You'll market your business with less confusion and greater clarity.

You will face WAY LESS resistance and far fewer objections.

No prospects who say, “I don’t get it.” Many more prospects who say, "I want it." 

Prospects will like you more (because you’ve put them at the center of your story). You've demonstrated that you get them. They'll act with less hesitation. 

How Does It Work? 

Here's the Story Power process. (You can plow through all four levels to generate ultimate power. Or you can stop -- and carry on yourself -- after any of the levels.)...

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STORY DISCOVERY

We've created a simple process to discover what makes your prospects tick and what emotional hot-buttons grab their attention. This gives you the clarity you need to craft business stories with ease. With our guidance, you will develop a Story Overview that becomes the foundation for all your marketing. It's like a treasure chest with all the building-blocks you need to assemble stories that captivate prospects and inspire them to act. After this, the rest is much more clear and easy.

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DEEP DIAGNOSIS

We build on STORY DISCOVERY to diagnose your content. You choose what we diagnose, and we examine it using your Story Overview as the lens. We deliver detailed recommendations about how to deliver more compelling stories.

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POWER-UP

With the diagnosis, you can power up your story yourself. But if you want our help, we can do it for you. We will adjust the content in the channels we diagnosed to maximize the power. Now prospects and customers will tune in and act!

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CONTINUOUS POWER

To keep prospects and customers tuned in, you need to create and deliver new content -- emails, social posts, blogs, sales letters, search listings and ads, a new and improved website, and all that other marketing stuff. You name it, and we can help you plan and create it. And since we helped you tune up your business story, you know the content that follows will get the job done.

OUR STORY - WHAT MAKES US BETTER

Hello, I'm Tom.

For nearly a quarter-century, I've helped businesses attract leads, engage prospects, close sales, and maximize relationships. For the last 20 years, I've done this while running MarketVolt, the email marketing software and services firm I founded in 2001.

I know lots of great marketing tactics, but I started STORY POWER MARKETING because...

Great "Tactics" Do NOT Guarantee Marketing Success

Here's what my team and I have seen over the years: Businesses invest in great tools and technology. They hire smart people. They employ cool tactics. They make all the right moves to deliver their business story, and then...

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"SPLAT!"

That's the sound a marketing campaign makes when it crashes.

Money spins down the drain.

And the business people wonder, "What the heck happened!?"

Sound familiar?

Why Feeble Stories Ruin Marketing Campaigns

Here's what happened...

...Their business story was feeble.

It was out of tune with prospects' desires and fears. It didn't speak to them.

It didn't make them say, "Yeah! I can relate!"

It didn't inspire them to say, "Tell me more!"

It lacked any POWER.

And here's the big lesson: When your business story is not POWERFUL, your marketing stalls.

If you don't get your story just right...

...if your story is not POWERFUL...

...your marketing will go...

"KERPLUNK!"

...No matter how great the tool or how clever the tactic.

If You Want More Victories, Start with Your Story

The story is the nucleus -- the core -- of all of your marketing. If that core doesn't have enough power, nothing else will work.

That's why we start with the story. That's what makes us different.

We've honed our approach over the decades. And we now have a unique, proven process to discover your business story, diagnose the weaknesses, power-up your messages, and keep the power running.

With STORY POWER, you will inspire prospects and customers to tune in, stay tuned, and act.

You'll inspire them to...

...open your emails...

...engage on social media...

...read your blog posts...

...tune in to your sales copy.

You'll inspire them to say...

"WOW! I GET IT! TELL ME MORE! SIGN ME UP! I LIKE IT! I WANT IT!"

The Power to Make it Easier

You don't have to power up your story. But if you do, the rest of your marketing becomes SO much easier...

...and more effective.

Get the power to inspire prospects and customers to notice you, tune in, stay tuned, and act.

That's what we generate, but...

...don't take our word for it. See what those who know our work have to say...

TESTIMONIALS

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Adam Kreitman

Words That Click

"Story Power has an incredible ability to quickly put its finger on what makes a company unique and, more importantly, how to convey that uniqueness in a compelling story that gets attention and showcases how truly special the company is.

It's clear from the first time you talk with him, Tom understands marketing at a higher level than most. Having worked with him both in the role of client and colleague for around 10 years, I know I can always count on him to deliver top-notch work and advice with a level of clarity, candor and professionalism that is exceedingly rare these days. I cannot recommend him more highly.

There are some marketers I've come across over the years who know what they're doing. Then there are the precious few who are on another level than the rest. Ones who I trust completely and have no reservations about referring clients to or reaching out to for help on my own marketing. Tom has well earned a spot at the top of that very short list.”

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Neal Albritton

Albritton Financial Services

"Story Power's approach was a breath of fresh air. In a marketplace crowded full of gimmicks, Tom and his team got to the substance to help us rediscover our unique, powerful story.  It’s reenergized our team, attracted ideal prospects, and strengthened our client relationships.  We couldn’t imagine growing our business without having our story as the foundation of every marketing decision.”

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Mary Kutheis

MCK Coaching

"Being crystal clear about who your target is and how they think, is the cornerstone for developing a brand and a message that stands out and gets results. But it's much more complex than it sounds... unless you're working with Story Power. Tom has a unique talent for getting to the very core of the message you want to convey so your prospects see that you 'get' them. Story Power uses a thoughtful process - honed over decades - to extract and develop an insightful, meaningful approach to attract your ideal customer or client.”

BLOG

Avoid This Storytelling Advice at All Costs

By Tom Ruwitch | June 17, 2022

A few weeks back, I stumbled across an article by a so-called “storytelling expert” who droned on and on about something called Freytag’s Storytelling Pyramid. Freytag was a 19th-century German playwright. And, unless you’re a glutton for punishment, I have good news for you:  You don’t have to know anything about Freytag or his pyramid…

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Any Questions?

By Tom Ruwitch | June 17, 2022

Next week, I’m going to host a special live Zoom event called “Ask Tom Anything.” You’ll be invited (keep an eye out for an email with the details).  Anything on your mind now? Ask away asap. If you reply to this email and ask a question right away, I’ll answer it at the beginning of…

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Don’t Market Like This Booger-eating Blowhard

By Tom Ruwitch | June 15, 2022

Back in the early 1970s, I was still a wee lad playing kick ball on the blacktop at Conway School… …when I heard the rumor. Cathy Summers eats her own boogers. (GASP!) I don’t remember who started the rumor, and I have no idea if it was true.  But I know the booger-rumor stuck.  And…

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Are You Stuffing Chocolates Down Your Shirt Like Lucy Ricardo?

By Tom Ruwitch | June 14, 2022

A few days ago, I watched the old I Love Lucy episode where Lucy and Ethel take a job at the chocolate factory… …and can’t keep pace with the assembly line. It might be the funniest scene in television history.  Classic slapstick comedy… …that also has me thinking about business systems. Assembly lines and other automations are…

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Monday Mash-Up ~ 2022.06.13

By Tom Ruwitch | June 13, 2022

Recommended ListeningRichard Koch on the Tim Ferriss Show Richard Koch is an entrepreneur, investor, former strategy consultant, and author of several books on business and ideas, including four on how to apply the 80/20 principle in all walks of life. In September 2020, Koch was a guest on Tim Ferriss’ podcast. This conversation is a beauty…

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Dave Letterman Dissed Us, But We’re Not Gonna Take It

By Tom Ruwitch | June 10, 2022

A few days ago, I was watching David Letterman on the living room flat screen. He was interviewing the singer/songwriter Billie Eilish, and he said this: “I have seen your concerts…And the commanding power that emanates from you and the music is stunning. Do you remember the first time you recognized…” Dave paused for a…

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If This is Your Mindset, Get a Job at Amazon

By Tom Ruwitch | June 9, 2022

Every so often, I hear from a sad-sack marketer who plays the “easy for you to say” card… …as in “Write story-powered emails that captivate prospects? Easy for you to say, Tom. You’re a storytelling genius.” (Sigh!) I heard from someone yesterday who griped about my list-building advice.  In yesterday’s email, I encouraged you to…

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The Surprisingly Simple Way to Build Your Email List

By Tom Ruwitch | June 8, 2022

How can I build my email list? That was the question I got yesterday from a member of my Content Transformation Academy during our weekly group meeting.  He has transformed his emails from boring to brilliant. Now he wants to share his content with a larger audience and reap the rewards.  My answer: Just ask. …

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Why Your “Why” May Miss The Mark — And What You Can do About It

By Tom Ruwitch | June 7, 2022

I touched a nerve yesterday. In my Monday Mash-Up yesterday, I shared an article that called “B.S.” on Simon Sinek’s “start with why.” I received lots of replies from subscribers who agreed. No one defended Sinek. Sinek’s big idea from his 2010 TED talk, “People don’t buy what you do; they buy why you do it.”  That…

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Monday Mash-Up ~ 2022.06.06

By Tom Ruwitch | June 6, 2022

Recommended ReadingWhy ‘Know Your Why’ Isn’t Great Content Marketing Advice I say this often: Storytelling for business is not about fashioning your origin story. It’s about discovering your prospects’ stories. That’s why I love this article by Robert Rose. So many marketers “start with why,” thanks to Simon Sinek who touted the idea in his TED talk…

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