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STORY POWER MARKETING
Proven Methods to Create Client-Attracting, Profit-Generating Content -- Without Getting Stuck
Fire up prospects and inspire them to hire you with story-powered content that's simple to create. I'll show you how.
Story-powered content captivates prospects and inspires them to act. Most coaches, consultants, and other experts dish out the same old boring content, put prospects to sleep, and then feel stuck and frustrated.
Story Power helps you transform content from boring to brilliant, turn marketing from frustrating to fun, and convert results from pitiful to profitable.Â
Fed up with prospects who tune out and move on?
If your story is weak, prospects will tune out.
Craving prospects who say 'I get it' and 'I want it'?
POWER UP your stories to inspire powerful responses.
Tired of 'can't-miss' marketing that misfires?
The best tactics will fail if your stories lack POWER.
Wishing you could celebrate more success?
Powerful stories attract more leads and close more sales.
Free 7-Minute Video Training
The 3 Most Important Storytelling Keys to Captivate Prospects & Inspire Them to Buy... Without Pitching and Prodding
IF YOU WANT TO CAPTIVATE PROSPECTS AND INSPIRE THEM TO ACT SO YOU CAN GET MORE CLIENTS, QUICKLY AND EASILY...
YOU NEED STORY POWER
THAT'S WHAT WE DELIVERHERE'S HOW...
HIRE US AND WE'LL LEAD THE WAY AS YOU DISCOVER
HOW TO CREATE POWERFUL STORIES THAT LEAD PROSPECTS TO ACT
Our unique process empowers you to clarify your prospects’ needs and craft stories that captivate them. They'll say, “You're talking to me! I can relate. I get it.” Prospects will lean in, pay closer attention and ask, “How do you do it?” They're itching to know more about your products and services.
A Proven, Simple Process to Connect with Prospects Who Will Be EAGER to Do Business With You
Imagine that… Your prospects will open their minds and hope that you tell them more. They'll be eager to hear you describe your products and services.
No longer will you think, "I don't know how to explain what we do." Telling your story will become easy and natural. You'll market your business with less confusion and greater clarity.
You will face WAY LESS resistance and far fewer objections.
No prospects who say, “I don’t get it.” Many more prospects who say, "I want it."Â
Prospects will like you more (because you’ve put them at the center of your story). You've demonstrated that you get them. They'll act with less hesitation.Â
How Does It Work?Â
Here's the Story Power process. (You can plow through all four levels to generate ultimate power. Or you can stop -- and carry on yourself -- after any of the levels.)...
STORY DISCOVERY
We've created a simple process to discover what makes your prospects tick and what emotional hot-buttons grab their attention. This gives you the clarity you need to craft business stories with ease. With our guidance, you will develop a Story Overview that becomes the foundation for all your marketing. It's like a treasure chest with all the building-blocks you need to assemble stories that captivate prospects and inspire them to act. After this, the rest is much more clear and easy.
DEEP DIAGNOSIS
We build on STORY DISCOVERY to diagnose your content. You choose what we diagnose, and we examine it using your Story Overview as the lens. We deliver detailed recommendations about how to deliver more compelling stories.
POWER-UP
With the diagnosis, you can power up your story yourself. But if you want our help, we can do it for you. We will adjust the content in the channels we diagnosed to maximize the power. Now prospects and customers will tune in and act!
CONTINUOUS POWER
To keep prospects and customers tuned in, you need to create and deliver new content -- emails, social posts, blogs, sales letters, search listings and ads, a new and improved website, and all that other marketing stuff. You name it, and we can help you plan and create it. And since we helped you tune up your business story, you know the content that follows will get the job done.
OUR STORY - WHAT MAKES US BETTER
Hello, I'm Tom.
For nearly a quarter-century, I've helped businesses attract leads, engage prospects, close sales, and maximize relationships. For the last 20 years, I've done this while running MarketVolt, the email marketing software and services firm I founded in 2001.
I know lots of great marketing tactics, but I started STORY POWER MARKETING because...
Great "Tactics" Do NOT Guarantee Marketing Success
Here's what my team and I have seen over the years: Businesses invest in great tools and technology. They hire smart people. They employ cool tactics. They make all the right moves to deliver their business story, and then...
"SPLAT!"
That's the sound a marketing campaign makes when it crashes.
Money spins down the drain.
And the business people wonder, "What the heck happened!?"
Sound familiar?
Why Feeble Stories Ruin Marketing Campaigns
Here's what happened...
...Their business story was feeble.
It was out of tune with prospects' desires and fears. It didn't speak to them.
It didn't make them say, "Yeah! I can relate!"
It didn't inspire them to say, "Tell me more!"
It lacked any POWER.
And here's the big lesson: When your business story is not POWERFUL, your marketing stalls.
If you don't get your story just right...
...if your story is not POWERFUL...
...your marketing will go...
"KERPLUNK!"
...No matter how great the tool or how clever the tactic.
If You Want More Victories, Start with Your Story
The story is the nucleus -- the core -- of all of your marketing. If that core doesn't have enough power, nothing else will work.
That's why we start with the story. That's what makes us different.
We've honed our approach over the decades. And we now have a unique, proven process to discover your business story, diagnose the weaknesses, power-up your messages, and keep the power running.
With STORY POWER, you will inspire prospects and customers to tune in, stay tuned, and act.
You'll inspire them to...
...open your emails...
...engage on social media...
...read your blog posts...
...tune in to your sales copy.
You'll inspire them to say...
"WOW! I GET IT! TELL ME MORE! SIGN ME UP! I LIKE IT! I WANT IT!"
The Power to Make it Easier
You don't have to power up your story. But if you do, the rest of your marketing becomes SO much easier...
...and more effective.
Get the power to inspire prospects and customers to notice you, tune in, stay tuned, and act.
That's what we generate, but...
...don't take our word for it. See what those who know our work have to say...
TESTIMONIALS
Adam Kreitman
"Story Power has an incredible ability to quickly put its finger on what makes a company unique and, more importantly, how to convey that uniqueness in a compelling story that gets attention and showcases how truly special the company is.
It's clear from the first time you talk with him, Tom understands marketing at a higher level than most. Having worked with him both in the role of client and colleague for around 10 years, I know I can always count on him to deliver top-notch work and advice with a level of clarity, candor and professionalism that is exceedingly rare these days. I cannot recommend him more highly.
There are some marketers I've come across over the years who know what they're doing. Then there are the precious few who are on another level than the rest. Ones who I trust completely and have no reservations about referring clients to or reaching out to for help on my own marketing. Tom has well earned a spot at the top of that very short list.”
Neal Albritton
"Story Power's approach was a breath of fresh air. In a marketplace crowded full of gimmicks, Tom and his team got to the substance to help us rediscover our unique, powerful story. It’s reenergized our team, attracted ideal prospects, and strengthened our client relationships. We couldn’t imagine growing our business without having our story as the foundation of every marketing decision.”
Mary Kutheis
"Being crystal clear about who your target is and how they think, is the cornerstone for developing a brand and a message that stands out and gets results. But it's much more complex than it sounds... unless you're working with Story Power. Tom has a unique talent for getting to the very core of the message you want to convey so your prospects see that you 'get' them. Story Power uses a thoughtful process - honed over decades - to extract and develop an insightful, meaningful approach to attract your ideal customer or client.”
BLOG
Thank You
Thank you! My book launch yesterday went better than I could have imagined! If you bought the book, I’m grateful. If you haven’t yet, I thank you, too… …because you’re part of my online family… …and without my online family, I wouldn’t have had the desire and the drive to create and promote this book.…
Read More >>🥳 You can get my book now for <$1
I plan to send several emails today and tomorrow about the launch of my new book If you do not want these book promotions, please click here. This will remove you from the book launch list, but you will remain on my general email list. Story Power Marketing: Proven Methods to Create Client-Attracting, Profit-Generating Content — WIthout…
Read More >>The Untold tale of Moses’s Hockey Team
“Story Power Marketing” — available on Amazon on Thursday — is not my first book. My authoring days began when I was 7. I wrote this at Sunday school… Moses’s Hockey Team(A Best Seller) By Tom Ruwitch“Dedacation to Tom Ruwitch”Pictures by Tom Ruwitch The book is what publishers call a PAGE-TURNER. It’s a four-age thriller…
Read More >>Look What I Got…
I got a copy of my new book in the mail yesterday. (Woo-hoo!) (↑ Artist’s rendering of me ↑) (↓ Video rendering of me ↓) Watch the short video above to learn more about the book… …what the experts are saying about it… …where you can get it… …when it’s available… …and other critical info. Stay tuned…
Read More >>RecomMONDAYtions ~ 2024.11.11
Recommended Book đź“•Coming Thursday: “Story Power Marketing” (The Book) Watch your email Thursday for the link to buy Story Power Marketing: Proven Methods to Create Client-Attracting, Profit Generating Content — Without Getting Stuck. Here’s what Dave Dee said about the book: “I love this book! It is packed with information you can immediately use to make…
Read More >>This Doesn’t Have to be “so Darn Complicated”
Riddle me this, Batman… …What’s the difference between “easy” and “simple?” I’ve been pondering that since Tuesday when I toured Redirect Health in Phoenix with its CEO, David Berg. Redirect helps companies find and deliver affordable healthcare plans without sacrificing quality coverage. For more than 10 years, the company’s slogan was “Easy and Affordable Healthcare.”…
Read More >>The F.A.C.T.s About Artificial Intelligence
My new book — available to purchase a week from today on Nov. 14 — has an Introduction, 11 chapters, and acknowledgements. The hardest chapter to write – by far: The one about AI. I drafted the first chapter but tossed it later because… …it contained too many prompts and other tactics that would be…
Read More >>I Elect To Do This…
I usually write these emails on the mornings I send them. But not this one. By the time this email lands in your inbox, I’ll be on the highway east of Miami, cutting across the Everglades, on my way to Marco Island for a two-day meeting with Dave Dee and his Elite Mastermind group. Weather…
Read More >>You Won’t Profit Unless You Do This…
From 38,000 feet elevation, enroute to Phoenix… I have a sign on my desk, to the left of my computer, where I see and think about it every day. The sign says: You Won’t Profit Unless You Implement My friend Vance Morris sent it to me. Vance is one of my marketing heroes. Vance knows…
Read More >>RecomMONDAYtions ~ 2024.11.04
Recommended Event LinkedIn Masterclass / Workshop My friend Jon Keel is a LinkedIn master, and his FREE workshops are always loaded with what’s working NOW. You still have time to register for the 3-day workshop that runs from 4-5 p.m. ET Tuesday, Wednesday and Thursday. Details and registration here. Recommended Viewing  “Quincy” on Netflix Quincy Jones…
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