It’s Your Robot’s Favorite Holiday

Happy Cliché Day!

Really. It’s a real holiday.

So let’s give a special shout-out to the biggest cliché factory on the planet…

AI.

Ask a robot to write your marketing copy and it reaches for the most common words and phrases it can find.

So you get openers like these:

“In today’s fast-paced world…”

“In the ever-evolving landscape of [your industry]…”

“Have you ever wondered…?”

“Let’s dive in.”

You get the robot’s favorite words. It loves to “delve.” It wants to “unlock” your potential, “elevate” your brand, and help you “navigate” your challenges. Everything is “seamless.” Every idea is a “game-changer.”

You get sentences poured from the same molds:

“It’s not just a strategy. It’s a movement.”

“But here’s the kicker…”

“Whether you’re a seasoned pro or just starting out…”

“Let that sink in.”

And you get endings that exist only to sound like endings. “Ultimately…” “At the end of the day…” “The future is bright.”

Spotted any of those in your own copy lately? (Be honest.)

Why does it matter?

Your prospects have read those phrases thousands of times. Their eyes slide right past them.

Worse, more and more of them recognize those phrases as robot-speak. The moment they smell a machine, they stop trusting the human behind it.

That’s a big problem when your whole pitch is “I’m the expert you can trust.”

If you use AI to help draft and edit content, I have a holiday gift for you.

I built a skill I call the Robot Rinse. You can plug it into Claude or ChatGPT, and it scans a draft for robot-speak — the pet words, the cookie-cutter sentences, the tidy endings, the em-dashes.

It flags each one and suggests a fix.

Want it?

Reply to this email with “Robot Rinse” and I’ll share the skill with you, along with instructions on how to use it.