They’re Starving For Your Book
Yesterday I asked you and the rest of my online family to share the most pressing question you have about your book.
The most common answer, by far: “How do I get my book in front of the right people?”
When Melanie replied yesterday with that question, I asked her, “What have you been doing to get your book in front of the right people?”
She replied: “I published it on Amazon.”
“And?” I asked.
“And nothing,” she replied.
No surprise here.
This reminds me of a story…
Copywriting legend Gary Halbert used to ask his students this question:
“If you and I both owned a hamburger stand, and we were in a contest to see who could sell the most hamburgers, what advantages would you want on your side to help you win?”
The students called out their answers.
Lower prices.
Higher quality meat.
A secret sauce.
A better-looking sign.
Halbert said he’d give them every one of those advantages. He wanted just one thing:
“A starving crowd.”
The best burger in town won’t sell if nobody hungry walks by.
Same with your book.
Publishing on Amazon and waiting is like opening a hamburger stand and hoping a starving crowd wanders past.
So if you want to get your book in front of the right people, start here…
Figure out who is hungry for what your book dishes out. Not “everybody.” The specific people with the specific hunger your book satisfies.
Find out where those people are. Don’t wait for them to find you on Amazon. Go to them. Tell them you have something they’ve been starving for.
Dish out your book on real estate you control. Your own website. Your own funnels. That way you collect their contact information so you can keep the conversation going. (Amazon won’t give you that when they buy there.)
That’s how a book stops sitting there and starts bringing you clients.
Want help with all of this?
Book a complimentary Plan to Prosper Blueprint Session. In this 1:1 session, we’ll figure out who your starving crowd is, where to find them, and how to serve up your book on your own turf so readers become clients.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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