Fire up prospects and inspire them to hire you with story-powered content that's simple to create. I'll show you how.

Story-powered content captivates prospects and inspires them to act. Most coaches, consultants, and other experts dish out the same old boring content, put prospects to sleep, and then feel stuck and frustrated.

Story Power helps you transform content from boring to brilliant, turn marketing from frustrating to fun, and convert results from pitiful to profitable. 

TOm Ruwitch - Storytelling Standout

Fed up with prospects who tune out and move on?

bored-woman-cartoon-300

If your story is weak, prospects will tune out.

Craving prospects who say 'I get it' and 'I want it'?

man-ready-to-buy-I-like-this-300

POWER UP your stories to inspire powerful responses.

Tired of 'can't-miss' marketing that misfires?

FRUSTRATED-WOMAN-CARTOON818-300

The best tactics will fail if your stories lack POWER.

Wishing you could celebrate more success?

happy-guy-saying-yes-transparent-cartoon-300

Powerful stories attract more leads and close more sales.

Free 7-Minute Video Training

The 3 Most Important Storytelling Keys to Captivate Prospects & Inspire Them to Buy... Without Pitching and Prodding

IF YOU WANT TO CAPTIVATE PROSPECTS AND INSPIRE THEM TO ACT SO YOU CAN GET MORE CLIENTS, QUICKLY AND EASILY...

YOU NEED STORY POWER

THAT'S WHAT WE DELIVER
HERE'S HOW...

wecanhelp4-500

HIRE US AND WE'LL LEAD THE WAY AS YOU DISCOVER

HOW TO CREATE POWERFUL STORIES THAT LEAD PROSPECTS TO ACT

Our unique process empowers you to clarify your prospects’ needs and craft stories that captivate them. They'll say, “You're talking to me! I can relate. I get it.” Prospects will lean in, pay closer attention and ask, “How do you do it?” They're itching to know more about your products and services.

A Proven, Simple Process to Connect with Prospects Who Will Be EAGER to Do Business With You

Imagine that… Your prospects will open their minds and hope that you tell them more. They'll be eager to hear you describe your products and services.

No longer will you think, "I don't know how to explain what we do." Telling your story will become easy and natural. You'll market your business with less confusion and greater clarity.

You will face WAY LESS resistance and far fewer objections.

No prospects who say, “I don’t get it.” Many more prospects who say, "I want it." 

Prospects will like you more (because you’ve put them at the center of your story). You've demonstrated that you get them. They'll act with less hesitation. 

How Does It Work? 

Here's the Story Power process. (You can plow through all four levels to generate ultimate power. Or you can stop -- and carry on yourself -- after any of the levels.)...

starburst-1

STORY DISCOVERY

We've created a simple process to discover what makes your prospects tick and what emotional hot-buttons grab their attention. This gives you the clarity you need to craft business stories with ease. With our guidance, you will develop a Story Overview that becomes the foundation for all your marketing. It's like a treasure chest with all the building-blocks you need to assemble stories that captivate prospects and inspire them to act. After this, the rest is much more clear and easy.

starburst2

DEEP DIAGNOSIS

We build on STORY DISCOVERY to diagnose your content. You choose what we diagnose, and we examine it using your Story Overview as the lens. We deliver detailed recommendations about how to deliver more compelling stories.

starburst3

POWER-UP

With the diagnosis, you can power up your story yourself. But if you want our help, we can do it for you. We will adjust the content in the channels we diagnosed to maximize the power. Now prospects and customers will tune in and act!

starburst4

CONTINUOUS POWER

To keep prospects and customers tuned in, you need to create and deliver new content -- emails, social posts, blogs, sales letters, search listings and ads, a new and improved website, and all that other marketing stuff. You name it, and we can help you plan and create it. And since we helped you tune up your business story, you know the content that follows will get the job done.

OUR STORY - WHAT MAKES US BETTER

Hello, I'm Tom.

For nearly a quarter-century, I've helped businesses attract leads, engage prospects, close sales, and maximize relationships. For the last 20 years, I've done this while running MarketVolt, the email marketing software and services firm I founded in 2001.

I know lots of great marketing tactics, but I started STORY POWER MARKETING because...

Great "Tactics" Do NOT Guarantee Marketing Success

Here's what my team and I have seen over the years: Businesses invest in great tools and technology. They hire smart people. They employ cool tactics. They make all the right moves to deliver their business story, and then...

tr-hello-cartoon-v2

"SPLAT!"

That's the sound a marketing campaign makes when it crashes.

Money spins down the drain.

And the business people wonder, "What the heck happened!?"

Sound familiar?

Why Feeble Stories Ruin Marketing Campaigns

Here's what happened...

...Their business story was feeble.

It was out of tune with prospects' desires and fears. It didn't speak to them.

It didn't make them say, "Yeah! I can relate!"

It didn't inspire them to say, "Tell me more!"

It lacked any POWER.

And here's the big lesson: When your business story is not POWERFUL, your marketing stalls.

If you don't get your story just right...

...if your story is not POWERFUL...

...your marketing will go...

"KERPLUNK!"

...No matter how great the tool or how clever the tactic.

If You Want More Victories, Start with Your Story

The story is the nucleus -- the core -- of all of your marketing. If that core doesn't have enough power, nothing else will work.

That's why we start with the story. That's what makes us different.

We've honed our approach over the decades. And we now have a unique, proven process to discover your business story, diagnose the weaknesses, power-up your messages, and keep the power running.

With STORY POWER, you will inspire prospects and customers to tune in, stay tuned, and act.

You'll inspire them to...

...open your emails...

...engage on social media...

...read your blog posts...

...tune in to your sales copy.

You'll inspire them to say...

"WOW! I GET IT! TELL ME MORE! SIGN ME UP! I LIKE IT! I WANT IT!"

The Power to Make it Easier

You don't have to power up your story. But if you do, the rest of your marketing becomes SO much easier...

...and more effective.

Get the power to inspire prospects and customers to notice you, tune in, stay tuned, and act.

That's what we generate, but...

...don't take our word for it. See what those who know our work have to say...

TESTIMONIALS

adam-cartoon

Adam Kreitman

Words That Click

"Story Power has an incredible ability to quickly put its finger on what makes a company unique and, more importantly, how to convey that uniqueness in a compelling story that gets attention and showcases how truly special the company is.

It's clear from the first time you talk with him, Tom understands marketing at a higher level than most. Having worked with him both in the role of client and colleague for around 10 years, I know I can always count on him to deliver top-notch work and advice with a level of clarity, candor and professionalism that is exceedingly rare these days. I cannot recommend him more highly.

There are some marketers I've come across over the years who know what they're doing. Then there are the precious few who are on another level than the rest. Ones who I trust completely and have no reservations about referring clients to or reaching out to for help on my own marketing. Tom has well earned a spot at the top of that very short list.”

neal-cartoon-for-site

Neal Albritton

Albritton Financial Services

"Story Power's approach was a breath of fresh air. In a marketplace crowded full of gimmicks, Tom and his team got to the substance to help us rediscover our unique, powerful story.  It’s reenergized our team, attracted ideal prospects, and strengthened our client relationships.  We couldn’t imagine growing our business without having our story as the foundation of every marketing decision.”

mary-cartoon-with-quote

Mary Kutheis

MCK Coaching

"Being crystal clear about who your target is and how they think, is the cornerstone for developing a brand and a message that stands out and gets results. But it's much more complex than it sounds... unless you're working with Story Power. Tom has a unique talent for getting to the very core of the message you want to convey so your prospects see that you 'get' them. Story Power uses a thoughtful process - honed over decades - to extract and develop an insightful, meaningful approach to attract your ideal customer or client.”

BLOG

How to Keep the Content-idea Well Flowing Forever

By Tom Ruwitch | April 10, 2024

“Oily242” wants to throw in the towel. Writer’s block has wrecked him. He creates a “ton of content” for a startup — a blog/article each day, five LinkedIn posts per week, one weekly post on X, and a bi-weekly email newsletter. And now the well runs dry. In an online forum, Oily242 said, “I’m drawing…

Read More >>

A Cure-ation for Writer’s Block

By Tom Ruwitch | April 9, 2024

In yesterday’s email (RecomMONDAYtions ~ 2024.04.08), I shared Austin Kleon’s blog post “On quantity and quality.” In the post, he shares a story and quotes liberally from David Bayles and Ted Orland’s book, “Art & Fear.” The story: A ceramics teacher divides his class in two. He said he would grade Group 1 on volume.…

Read More >>
craig cooke

RecomMONDAYtions (Total Eclipse Edition) ~ 2024.04.08

By Tom Ruwitch | April 8, 2024

Recommended Reading  On quantity and quality by Austin KleonI love this short blog post from Austin Kleon and the quantity vs. quality paradox. This is a must-read if you ever procrastinate or get stuck releasing your work. Note: You’ll have free access to the first half of the post (which covers the key point). If you’d like…

Read More >>

He Innovated and Implemented b/c his Life Depended on It

By Tom Ruwitch | April 5, 2024

I like inspirational stories. Here’s one… On November 23, 1942, Poon Lim was working as a steward on the British cargo ship SS Benlomond when a German sub torpedoed it to oblivion. The ship sank minutes after the torpedoes hit, and Lim was left floating in the south Atlantic. A weak swimmer, Lim clung to a wooden…

Read More >>

A Rembrandt-inspired Cure for Writer’s Block

By Tom Ruwitch | April 4, 2024

For many decades, a painting called Portrait of a Young Woman hung in the Allentown Art Museum. Curators thought an unknown artist — a disciple of Rembrandt’s — created the portrait. It resembled the Dutch master’s work, but it wasn’t Rembrandt’s… …or so they thought. When Allentown curators sent the painting to be cleaned, conservators at New…

Read More >>

I Wanted to Wring my Robot’s Neck. Here’s the Story…

By Tom Ruwitch | April 3, 2024

I think my GPT-powered robot, “B-9?” has started puberty. All of a sudden, he’s standoffish, belligerent, and lazy. He sleeps in until 11, and when I ask him to do something, he half-asses it and then tells me to do the rest myself. Case in point: I asked “B-9?” to find TEN amusing, weird news…

Read More >>

Psychological Tater Warfare

By Tom Ruwitch | April 2, 2024

Last night my buddy Ted and I grabbed a bite at our favorite brew pub before heading to the Blues-Oilers hockey game. I ordered the sausage and kraut with a pint of Grolsch. All good. Nothing to rave about. But the German potato salad on the side?  Holy tater-tots, Batman, those spuds were special.  Mama…

Read More >>

RecomMONDAYtions ~ 2024.04.01

By Tom Ruwitch | April 1, 2024

Walking the Dogs with The Sun at Our Backs, Saint Louis, Missouri, March 2024 #allthisusefulbeauty Holiday Humor  The Greatest April Fools Joke EverOn this day in 1957, the BBC (not known for its raucous sense of humor) fooled the nation when it broadcast a fake news story about the “spaghetti harvest” in Italy. Hilarious! Every…

Read More >>
grateful

Grateful

By Tom Ruwitch | March 29, 2024

I’m feeling grateful. Grateful for this: I get to wake up every morning, pour a cup of French Roast, and write an info-taining (I hope) email. The process is interesting. It’s fun. I like waking up each morning, eager to hop out of bed and interact with you. Speaking of which, I’m… Grateful for you: Thank you…

Read More >>

Club Storyville Best Price Ends in 2 Hours

By Tom Ruwitch | March 28, 2024

Over the next few days, I’ll be sending a few extra emails re: Club Storyville’s grand opening. If you prefer not to receive any more emails — while remaining on the regular email list — click here to opt-out from the Club Storyville campaign. I made a video to welcome new members to Club Storyville… …and thought…

Read More >>

Search the Blog...

Want to get great content like this...

...delivered straight to your inbox?

Join our email list...