Monday Mash-Up ~ Vol. 2, Ep. 34

Brian

Recommended Reading
Ogilvy on Advertising

David Ogilvy has been called the “Father of Advertising.” His book “Ogilvy on Advertising” is one I’ve read multiple times. I turn to it often for insights and inspiration.

The book is as relevant today as it was when it was published in 1983.

Recommended Listening
“The Moment with Brian Koppelman”

Brian Koppelman is a screenwriter and producer who co-created the Showtime drama Billions (which I love).

His podcast is one of my favorites. It’s all about how creators create. I especially love the episodes with Quentin Tarantino and Jakob Dylan

More Recommended Reading
An Ogilvy Cheat-Sheet

Here’s a great article that summarizes some of Ogilvy’s most important ideas: David Ogilvy on Advertising: His 7 commandments and quotes all marketers must know

Still More Recommended Reading
Why You Shouldn’t Worry About Open Rates

Email marketing expert Ben Settle doesn’t give a hoot about open rates. I think he has a point. Here’s a blog post he published last week that explains why open rates are overrated.

Words to Ponder
My Favorite David Ogilvy Quote

“What really decides consumers to buy or not to buy is the content of your advertising, not its form.”

Whenever you’re ready…here are a few ways we can help you become a storytelling stand-out so you’ll land more clients:

1) Follow Tom Ruwitch on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Attend our free training: “How to Harness the Magnetic Power of Storytelling…” Discover how to transform marketing from a confusing, resource-draining hassle into something that’s simple, fun AND productive. Details and registration here.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.