Monday Mash-Up ~ Vol. 2, Ep. 34


Recommended Reading
Ogilvy on Advertising

David Ogilvy has been called the “Father of Advertising.” His book “Ogilvy on Advertising” is one I’ve read multiple times. I turn to it often for insights and inspiration.

The book is as relevant today as it was when it was published in 1983.

Recommended Listening
“The Moment with Brian Koppelman”

Brian Koppelman is a screenwriter and producer who co-created the Showtime drama Billions (which I love).

His podcast is one of my favorites. It’s all about how creators create. I especially love the episodes with Quentin Tarantino and Jakob Dylan

More Recommended Reading
An Ogilvy Cheat-Sheet

Here’s a great article that summarizes some of Ogilvy’s most important ideas: David Ogilvy on Advertising: His 7 commandments and quotes all marketers must know

Still More Recommended Reading
Why You Shouldn’t Worry About Open Rates

Email marketing expert Ben Settle doesn’t give a hoot about open rates. I think he has a point. Here’s a blog post he published last week that explains why open rates are overrated.

Words to Ponder
My Favorite David Ogilvy Quote

“What really decides consumers to buy or not to buy is the content of your advertising, not its form.”

Whenever you’re ready…here are a few ways we can help you become a storytelling stand-out so you’ll land more clients:

1) Follow Tom Ruwitch on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Attend our free training: “How to Harness the Magnetic Power of Storytelling…” Discover how to transform marketing from a confusing, resource-draining hassle into something that’s simple, fun AND productive. Details and registration here.

3) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

4) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

5) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

6) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.