Why Hunting For a Better Marketing Tool is a Waste of Time

marketing tools

Breaking news:


If you want to convert leads to clients…


Email doesn’t work. 


Neither does text. 


Same goes for video


So says a frustrated consultant who posted a cry for help on Facebook


“​​20 years in business, I don’t remember ever it being this hard to connect with prospects. Text and email, videos, and articles don’t seem to help at all,” says the consultant. “Does anybody have any answers to what is working?”


This is a common refrain from frustrated business people. 


“I tried email. Didn’t work.” 


“I tried text. Didn’t work.” 


“I tried video. Didn’t work.”


“Please, please, please tell me which TOOL works.” 


Here’s the problem with that nonsense…


It assumes you’re dishing out inspiring, captivating content. 

It’s like saying, “I use Powerpoint to deliver my sales presentation and no one buys. Obviously, Powerpoint doesn’t work!” 

Or maybe this: “I deliver my sales presentations in English, and no one buys. English doesn’t work. Does anyone know which language I should use to deliver successful sales presentations?” 

Maybe you’re not getting any sales because your sales presentation sucks. 

Maybe no one’s responding to your emails, texts, or videos because your content sucks. 


Now, before you get all huffy, take a deep breath and think about it. 


This is actually great news. 


You don’t have to aimlessly wander the marketing maze, searching for the elusive tool that “works.” 


All those tools WORK – email, text, video, and many others…


…if you deploy those tools to deliver informative, entertaining content.   


Call off the hunt! You don’t need to discover the latest, greatest “what-works-now” tool.

It’s not about the delivery tool. It’s about the content. 


Discover, instead, how to create content that captivates prospects, leads them to say “tell me more,” and inspires them to do business with you. 


You can do this. Anyone can.  


Here’s a good place to start: 


The 3 Most Important Storytelling Keys to 
Captivate Prospects &
Inspire Them to Buy – 
Without Pitching & Prodding 

It’s a free, new-and-improved, 7-minute training video designed to help you turn content from “blah” to “ah-ha” and content creation from frustrating to fun and fulfilling.

Whenever you’re ready…here are a few ways we can help you become a storytelling stand-out so you’ll land more clients:

1) Follow Tom Ruwitch on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Attend our free training: “How to Harness the Magnetic Power of Storytelling…” Discover how to transform marketing from a confusing, resource-draining hassle into something that’s simple, fun AND productive. Details and registration here.

3) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

4) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

5) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

6) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.