Monday Mash-Up ~ 2022.02.10


Priceless Marketing & Sales Advice
John Carlton on Quality vs. Quantity

The great copywriter John Carlton posts daily(ish) insights on Facebook these days. I never miss them. Marketing tips. Mindset tips. Random musings. All written in a way that only Carlton can write. Wildly entertaining. Priceless value.

I especially like this one about his mentor, the late, great Gary Halbert, who refused to use a computerized CRM and, instead, kept prospect records on notecards. Here’s why. (Powerful lessons in this one, even for those who don’t plan to replace their CRM with a box of notecards).

Recommended Viewing and Listening
How to Get Paid What You Deserve

Susan Trivers helps business leaders earn more while working less – by reinventing how the price their services. She’s my guest on the latest episode of my podcast, The Story Power Marketing Show.

In this episode,  we discuss how to achieve greater profitability and serve your clients better – by switching from time-based to value-based pricing. 

Powerful lessons about how to tell your story more effectively so clients are happy to pay what you deserve. Listen wherever you get your favorite podcasts (and please review the show if you like it). You also can see video excerpts and full episodes on our website

Wise Counsel
The Author of Overdeliver Reflects on the Value He Brings

I’m a member of Brian Kurtz’s mastermind group called Titans Accelerator. For those who don’t know Brian, he is a direct marketing master who spent 34 years at Boardroom, Inc., handling marketing activities in all channels including direct mail, direct response television, e-mail and more.

A few weeks ago, an applicant for the mastermind program asked Brian if he’s done anything “great” since leaving Boardroom in 2015.

Here’s how Brian responded, as recounted on his blog. So many valuable mindset lessons in this piece. I’ll probably write more about it in an upcoming email. Stay tuned. Meanwhile, read what Brian says and heed his advice.

Recommended Reading
The Art of Noticing

Noticing. I’ve been writing/talking a lot about that lately because I believe: The better we are at noticing, the better we are at understanding and enjoying everything around us. And the better we are at understanding, the better we are at connecting with others. And the better we are at connecting, the better we are at building our business (among MANY other benefits).

So I am reflecting on things I’ve learned over the years about the art and science of noticing.

And I’m reading/watching what others have to say about it… Which led me to The Art of Noticing by Rob Walker. I love this book. More about it here

Words to Ponder
re: The Thrill of Noticing

“Let’s stop trying to be so productive all the time and make an effort to be more curious. Do you want to look back on a life of items crossed off lists drawn up in response to the demands of others? Or do you want to hang on to, and repeat, and remember, the thrill of discovering things on your own?”

– Rob Walker from “The Art of Noticing” 

Whenever you’re ready…here are a few ways we can help you become a storytelling stand-out so you’ll land more clients:

1) Follow Tom Ruwitch on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Attend our free training: “How to Harness the Magnetic Power of Storytelling…” Discover how to transform marketing from a confusing, resource-draining hassle into something that’s simple, fun AND productive. Details and registration here.

3) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

4) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

5) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

6) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.