Monday Mash-Up ~ 2022.01.24
Show, Don’t Tell
Here’s a great, short blog post by marketing legend Drayton Bird.
It opens like this…
Advertising has deteriorated beyond measure in recent years as the Gaedarine Swine rush online media.
I am no exception – e-mails cost me nothing but my patience.
But whatever the media your best way to sell is probably to demonstrate.
Here are three examples…
Read the rest here...
InnovaBuzz with Jürgen Strauss
Jürgen Struass says the philosophy behind his extraordinary podcast, InnovaBuzz, is to “marketing and podcasting human again!” Mission accomplished! Jürgen is celebrating is 500th(!) episode soon. And while I haven’t listened to them all, each episode I have heard is GREAT.
Jürgen connects with fantastic people and brings out the best in them during thoughtful, wide-ranging conversations.
I was honored to be his guest for episode 483.
Recommended Listening / Watching
Jon Keel on the Story Power Marketing Show
My latest podcast guest is Jon Keel, a results-oriented Business Advisor, who has been helping businesses and their leaders stand out and thrive for nearly 25 years.
He is the CEO and founder of Improved Results, LLC, which helps small business people increase revenue and gain the freedom they want by using proven, automated systems.
In our conversation, Jon and I discussed how to make real, human connections with people on social media, how to develop habits that help you plan and get more done, and so much more. So many great lessons in this episode.
You can find the episode wherever you get your favorite podcast. Just search “Story Power Marketing Show.” Or you can go straight to our website to get the excerpt video, full episode, audio, and show notes.
A Book to Keep You From Getting Spread Too Thin
So many people I respect and trust — including Jon Keel (see above) — have recommended Greg McKeown’s book Essentialism: The Disciplined Pursuit of Less. Now I see why.
The book’s promise: Do less, but better, so you can make the highest possible contribution.
Instead of doing everything, do the right things. This book will show you how to focus on the essentials.
Words to Ponder
“What if we stopped celebrating being busy as a measurement of importance? What if instead we celebrated how much time we had spent listening, pondering, meditating, and enjoying time with the most important people in our lives?”
– Greg McKeown
From his book Essentialism
Whenever you’re ready…here are a few ways we can help you become a storytelling stand-out so you’ll land more clients:
2) Attend our free training: “How to Harness the Magnetic Power of Storytelling…” Discover how to transform marketing from a confusing, resource-draining hassle into something that’s simple, fun AND productive. Details and registration here.
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