If You Had The Best Product In The World…
If you had the best product in the world, how would you market it?
I spotted that question on a marketing forum last week…
…and I was sad — but not surprised — to see the responses.
Every single response focused on tools and tactics.
“I would personally advertise it through Google advertisements, PPC. I believe PPC gives the best return on investment compared to any other marketing platform,” said one.
Another suggested YouTube.
Someone else mentioned TikTok.
Here’s the thing…
You can have the best product in the world.
You can choose the best marketing channels to trumpet that product.
You can implement the best tactics for those channels.
You can hire the best tacticians.
And none of it will work…
…If you you don’t deliver powerful, captivating stories.
So if I had the best product in the world, here’s how I’d market it:
I’d start by asking what makes prospects tick. I’d discover their stories.
What problems do they aim to solve? What transformations to they wish to achieve?
In other words: WHY do they want or need my best product in the world?
Once I discover the stories, I’d focus on the tools and tactics I need to deliver them.
That’ll work.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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