Fwd: Monday Mash-Up ~ Vol. 2, Ep. 41


Recommended Listening
Guy Kawasaki and Seth Godin

Guy Kawasaki and Seth Godin are two of my marketing heroes. And in this episode of Kawasaki’s “Remarkable People” podcast, they’re together talking about the current state of marketing. This is one of those podcast episodes that I’ll replay many times.

Recommended Viewing
A Familiar and Funny Customer Service Nightmare

Here’s a sketch from the Nov. 6 episode of Saturday Night Live that portrays what happens when a customer tries to cancel his Spectrum television account. It’s hilarious. And it’s loaded with lots of customer service and marketing lessons.

Recommended Reading
Walt Disney and The Power of Questions

Drew McLellan runs a marketing agency in Des Moines that publishes a great blog.

Here’s a post I especially like. It’s one in a series of seven posts about Walt Disney and the habits/beliefs that drove his success. In this post, he explores the power of questions. Valuable lessons if you want to understand and connect with your prospects and clients. 

More Recommended Viewing
Warning: Don’t Watch This if You Don’t Like Poo Jokes

Consider yourself warned. This video is titled “Girls Don’t Poop” (which of course isn’t true). It’s an ad for an air freshener called Poo~Pourri. And it’s hilarious. Chock full of great poo puns (if you dare to watch this, let me know your favorite).

Seriously, though, this is a great marketing piece. Pay attention to the part about their Amazon sales numbers and reviews. Great example marketing proof.

Words to Ponder
The Difference Between Marketing & CONTENT Marketing

“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.”

– Robert Rose, Chief Strategy Officer, The Content Advisory

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

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4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.