How to Write Better Copy That Drives Grammar Police Crazy

dizzy dean

Here’s a tale about Dizzy Dean — a Hall of Fame pitcher for the St. Louis Cardinals… 

…who was a country boy and… 

…not as educated or polished as the city-slicker reporters who covered the team.  

When a reporter accused him of corrupting language students with his lousy grammar and diction, Dizzy replied, “A lot of people who don’t say ain’t ain’t eatin’.”  

Amen, Dizzy! Ain’t that the truth!? 

Here’s the point: You may get an A+ on that Grammar and Composition exam… 

…but that doesn’t mean you’ll ace business or sports or whatever your life’s pursuit may be.  

That’s the case for Dizzy Dean on the baseball diamond.

That’s the case when you write marketing emails, social media posts, or blogs.  

My seventh grade English teacher, Clara Fieselman, may be turning in her grave. But I gotta say it:  

It’s OK to start a sentence with “But.”  

And you can start a sentence with “and.” 

Sentence fragments? No problem.  

Contractions aren’t evil.  

And if you’re walking down the sidewalk and begin cursing and scraping some brown goo off your shoe… 

I’ll ask, “What did you step in…?” not “In what did you step?” 

Yeah, I know. Ms. Fieselman and your English teacher told us not to end sentences with prepositions.  


Grammatically “correct” ain’t always the same as easy to read.  

I’m not urging you to break grammar rules just to be a rebel. I’m urging you to write clearly. 

Try writing like you talk, rather than like you’re trying to ace an English exam. If you break a few grammar rules along the way, no big deal… 

…as long as you’re clear. 

p.s. I help coaches, consultants, and business leaders discover and deliver powerful stories that captivate prospects and inspire them to act. Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Connect with me on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

Want to get great content like this...

...delivered straight to your inbox?

Join our email list...

This field is for validation purposes and should be left unchanged.

Post Categories

Previous Post

Next Post

Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.