Here’s a Surefire Way to Blow 35 Grand

I came across this gem of a headline in an online marketing forum this week:

“I’m buying a domain name for $35,000.” 

The guy who posted it explained: 

“We presently use the domain with ‘the’ prefix for our product, so it looks like But going to go bolder way and buy the name without ‘the.’”

(Just like my grandma used to say, “Go bold or go home.”)

The problem: The folks who own that go-bold domain want 35 grand for it. 

But no matter, said the domain shopper: “My understanding is that if it brings the traffic which otherwise we would need to gain with serious marketing efforts, then why not?”

Here’s why not: 

Domain names don’t bring the traffic. 

Serious marketing efforts do. 

Go-Bold Guy hungers for the quick-fix, some marketing magic that will generate maximum results with minimum effort. 

Membership is growing in the Quick-Fix Club. They crave the miracle cure. The hidden shortcut. The silver bullet. The genie in the bottle. 

…do NOT join that club. 

When it comes to marketing your business…

…most quick-fixes are quick…

…but they are NOT fixes. 

The magic potion is usually a poison pill. 
If you don’t have the time or energy or know-how for serious marketing efforts…

…invest in someone who does (more on that below). 

Whether you’re sitting on $35,000 or just a few hundred bucks, don’t throw your marketing budget at a quick-fix cure-all — unless you want a poison pill. 

p.s. Speaking of someone who DOES have the time, energy, and know-how for serious, successful marketing efforts…I’m available.  

Business leaders choose me to power up their stories so they attract abundant leads, keep them tuned in, and inspire them to act.  

I’m no genie, but my team and I will put in the serious marketing effort to help you grow your business.  

For a very limited time, I’m reintroducing Free Story Assessments. Here’s how it works… 

Go here to request a 30-minute online appointment. We’ll email you within one business day to schedule a follow-up phone call. During that call, we’ll hear more from you about what’s working and what’s not with your marketing. Based on what you submit in this form and tell us on the phone call, we’ll offer our preliminary assessment about how to power up your story to grow your business.

p.p.s If you hire me, we can get A TON done for far less than $35,000.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.