“Flabergasting” Marketing Flubs And How to Avoid Them…

marketing

I’m on the train from Paris to Frankfurt, winding down my vacation and catching up on email…

…and wondering what I’m going to send you and my other subscriber friends today.

Lo and behold, the very first email I read contains a little gem of a story that’s just the kind of tale worth sharing with you. 

It’s from copywriter Daniel Throssell — his Sunday Q&A email. 

One of the questions came from a copywriter who told this story: 

“I recently have been talking to a potential client about helping her with cold email pitches to retail stores. I sent her my ‘new client questionnaire’ and as she fills it out she comes to a question about where the copy will lead the reader to. She filled it in N/A…”  

The copywriter told Daniel he found the client’s response “flabergasting,” and he asked Daniel how to deal with the client. 

Before I share Daniel’s response, here’s mine: 

Flabergasting? Not really. 

So many business people dish out content, pitches, and other marketing messages without any direct call to action. No landing pages. No email list-building. Just some spray-and-pray brand-building. 

This is common and predictable. 

Disappointing? Yes.

Flabergasting? No. 

Daniel’s response: Survey prospective clients before you go to work for them “so you can always turn them down if there are any red flags.” 

(Great advice, as always, Daniel.) 

The question for you, dear subscriber: How do you make sure you’re getting it right with your marketing?

Lots of ways to answer that question. Here’s a great way to start: Understand the difference between direct response marketing and pay-to-play brand-building.

Back in August, I broke that down in this email: Why This Marketing Legend Never Bought a Blimp.

And in September, I got into again with this email: Not so Fast, Romeo… How to Court Prospects the Right Way

That’s all for now. The train’s pulling into the station, and I’m headed to the Frankfurt Christmas Market for some sausages and some hot apple wine. 

p.s. I help coaches, consultants, and business leaders discover and deliver powerful stories that captivate prospects and inspire them to act. Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Connect with me on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Ryan Dolotallas