RecomMONDAYtions ~ 2026.08.03
Recommended Workshop
Meet my “AI Noggin” and Get One for Yourself
Tuesday at 6 p.m. ET (3 p.m. PT), I’m going to unveil AI Noggin, the marketing robot that can extract your best bits of content, organize them, and store them. And then you can use AI to extract and deliver great “new” content 100x faster than working manually.
If you attend the event, I’ll give you your own complimentary AI Noggin to put to work in your business.
Reserve your seat here.
Recommended Event
Disnify your Biz at Disney World with the Master
A few years ago I attended one of Vance Morris’s “Making the Magic” events at Walt Disney World. Vance spent years working inside Disney before he left to teach business owners how to build that same customer experience into their own companies.
That event changed how I run my business. The lessons have helped me improve retention, land more referrals, and get people to happily pay premium prices without blinking.
A scheduling shift just freed up 20 seats at his next event, October 25-28 in Orlando.
Vance wants to fill those seats fast so he’s offering them at a price that would make Mickey blush. He normally charges $7,999 a person. For the October event, seats are $2,997.
That covers four nights at the Grand Floridian, all your meals, your park ticket, and the event itself. You just cover your flight.
Each room sleeps up to five, so bring the family — they stay in the room at no added cost (they’d cover their own meals and tickets), and Vance can get them discounted park tickets. You may even be able to write the trip off; ask your accountant.
If you’re interested, reply by Wednesday, August 5. That doesn’t commit you to anything. Tt just says you want to hear more.
If at least five of you say yes, I’ll set up a 30-minute group call with Vance to walk through the details and take your questions. That’s when you decide.
Reply to this email with “Mickey and me” if you’re interested.
Recommended Article
Seth Godin Says Ditch the Powerpoint
Powerpoint has killed the live conversation. So says Seth Godin who argues:
A live conversation is built for back-and-forth. Drop a slide deck in and you make everyone a spectator. The fix: send the thing beforehand, or pause and let people read it. Reading and interacting aren’t the same event.
As always with Seth’s blog, this is a short read, that packs a big punch.
Recommended Book
Stop Leaving Money on the Table
“You’ve changed my life!” might be the best thing a client can say to you. It feels great… for about ten seconds. Then the other thought creeps in: Did I get paid enough for that?
For accountants, lawyers, consultants, coaches, and fractional executives, the honest answer is usually no. We badly undercharge, and most of us have no real system for fixing it.
That’s exactly what Susan Trivers set out to solve in STOP Leaving Money on the Table: Why Firms Badly Undercharge and How to Use IMPACT Based Pricing to Increase Fees.
The book walks you through where undercharging actually comes from, how to define the client who genuinely wants the impact you create, the single most important question to ask on a discovery call, and how to write proposals with three tailored options that speak directly to what the client wants. She makes the case for why IMPACT Based Pricing beats value pricing, for you and the client.
STOP Leaving Money on the Table is the August pick for The Mastermind Book Club.
Every month, Ted Prodromou and I pick a great business book for the Club to read and discuss. We meet live on Zoom, usually the fourth Thursday of the month — often with the author.
Meetings are free to attend. Join the Club for access to our online community and meeting replays.
Susan Trivers will join us for the discussion in August.
See you there.
Thursday, August 27, 2:30 p.m. ET
Zoom Link
Latest Episode:
The Story Power Marketing Show
Why The Most Human Brand Win In a Digital World (with Simon Elliott)
Simon “Si” Elliott is a strategic marketing leader, agency co-owner, and customer experience expert with 20+ years helping brands build deeper connections. He’s the founder of CX consultancy Fabricx and co-owner of creative agency Diversity.
Si blends behavioral science with practical strategy to design experiences that actually resonate. In this episode, Si and I dig into how brands win in an AI-accelerated world by prioritizing human connection over automation.
We talk about using behavioral science to understand what really motivates people, why AI’s speed can strip away originality and make empathy more valuable than ever, and how to tell ethical reassurance apart from manipulative, fear-based marketing.
Along the way we get into examples from Zappos and the airlines, and how to keep a human in the loop when the stakes are high.
If AI has you equal parts worried and intrigued, this one will help you stay useful without losing what makes you you.
DISCUSSED IN THIS EPISODE
~02:08 Si’s Journey
~04:18 Behavioral Science Spark
~08:10 AI Speeds Everything
~12:37 Soft Skills Matter
~16:51 Scaling Human Connection
~18:23 Biases and Messaging
~21:33 Ethical Fear vs Manipulation
~26:03 Empathy Without Fearmongering
~28:29 Not For Everyone
~29:00 Zappos Service That Scales
~31:09 Support As Marketing
~33:19 Automation Versus Human Touch
~38:12 Airline Empathy Failure
~40:34 Empowered Agents Win
~43:49 Customer Experience Thinking Book
~46:34 Put The Phone Down
~48:40 Final Wrap And Reviews
FULL EPISODE VIDEO: vimeo.com/1213518838
Listen on…
Words to Ponder
“To truly Disnify your business, you need to make exceeding your clients’ expectations your standard operating procedure.”
— Vance Morris
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
Want to get great content like this...
...delivered straight to your inbox?
Join our email list...
Post Categories
Previous Post
Next Post
