Social Under Siege. Are You Ready for The Fallout?
Ripped from the headlines: Last week, courts cleared the way for a wave of lawsuits against Meta, Google, and TikTok.
The most popular social platforms are under siege. The ground is shifting. Will your go-to platform be here in two years? Work the same? Cost the same?
Nobody knows. And that’s the problem.
Because you don’t own your social media audience. You rent it. The landlord can change the locks whenever they want — with no warning, no explanation, no vote for you. Or a court or government agency can shut them down. (Remember when all the TikTok-ers panicked after the US government threatened to shut them down?)
Think you’re immune? So did Amanda.
She spent 17 years building her Facebook following. One morning — POOF. Suspended. Fifty-four days of silence.
Here’s what saved her: her business barely flinched. During those 54 dark days, she added 2,000+ people to her email list and kept selling. Amanda kept showing up in inboxes even when she couldn’t show up in their Facebook feeds.
Two big takeaways:
- Use social to make connections — then get those connections to join your email list. Build the relationship in the inbox, where no algorithm stands between you and the people who chose to hear from you.
- Don’t put your eggs in one basket. If you rely on one social channel as your dominant marketing engine, then — POOF — it could disappear in an instant.
Social is rented land. Your email list is the house you own.
If you’re wondering how to build your email list with the right prospects, click here for a video that shows you how.
Don't go away yet..
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