Computers Are Smart But They Can’t Beat You At This…

chess

In 1987, world chess champion Garry Kasparov declared, “No computer can ever beat me.”  

That was the year I graduated from college, ready to make my mark. I was cocky as Kasparov. Supremely confident in my abilities. A problem solver. A go-getter.  

Ten years later, an IBM super-computer called “Deep Blue” whipped Kasparov in a six-game match.  

That changed everything.  

Most of us had imagined the day when computers would outsmart us. When robots would replace us.  

I just didn’t expect it to happen so soon.  

But happen it did.  

And since then, I’ve wondered a lot about us humans.  

What makes us different? What makes us better?  

Which always gets me thinking about the right brain. The side that’s emotional. Playful. Empathetic.  

Our left brains lost the game to Big Blue in 1987. Check mate! We surrender. Logic, calculation, sorting, sifting — the computers got that covered. 

You may be intelligent and good at all that left-brain stuff. But computers are artificially intelligent — which means they’ll beat you to the answer, if they haven’t already.  

I know that sounds doomy and gloomy. And depending on your job, it may be.  

But for those of you trying to market your business, captivate prospects, and inspire them to act, here’s some great news… 

Big Blue and Blue’s artificially intelligent cousins may have super-sized left-brains. But they have pea-sized right-brains.  

That means they can’t look in prospects’ eyes and read their emotions.  

That means they can’t put themselves in another’s shoes. 

That means they can’t feel and express empathy for prospects.  

That means they can’t craft powerful stories that put prospects on the edge of their seats and lead them to say, “Tell me more…”  

But you can do that. Because you have a big, beautiful, naturally intelligent right brain.  

And that right brain empowers you with creativity and empathy. It empowers you to tell stories.  

Why is that such good news?  

Because stories sell.  

Scientists have proven it. Computers have even crunched the numbers to prove the science.  

Prospects recall story-powered marketing messages better than messages without stories.  

Stories trigger chemical reactions in prospects’ brains that make them like and trust storytellers.  

Marketers who use stories to promote products and services sell more and command higher prices than those who sell the same products and services without stories.  

I go into this in more detail, and I reveal how you can craft powerful stories to get more clients… 

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.