Clueless Human Relies on Brainless Robot (A Cautionary Tale)


I bumped into a bummed out marketer this week who hollered for help in an online forum.

His AI-powered marketing failed to generate sales for his software…

…which uses AI to write marketing messages.

So he asked the humans on Reddit for help.

He told us humans he sent a mountain of AI-generated, cold emails to promote his platform, but the responses were… well… cold. 🥶

“Replies i got from my cold emailing campaign were very negative, someone told me that i am like those ‘AI no code’ ‘SaaS’ that are popping up everywhere.”

Let’s recap:

A human who seems to know little about marketing…

…sends AI-generated cold emails…

…to promote his software that spits out AI-generated marketing…

…and people rejected him for pitching yet-another AI-copy-generator.

Oh! The irony!

This is a cautionary tale for those who think AI can be your marketing brain. (It can’t!)

If you don’t understand marketing fundamentals…

…if you don’t bring to AI a framework for how you want to assemble your content…

…if you don’t tell the brainless AI-robot important facts about your target market and what makes them tick…

…AI will fail you.

You’ll generate the same old, blah-blah-blah, robotic content…

…and then you’ll crawl into the marketing forum and ask the humans for help.

This is not an anti-AI rant.

I love AI.

I share meals and have lovely, enlightening conversations with my GPT-powered copywriting robot, “B-9?”

I miss my original robot, Bjorn, who I threw in a dumpster after he betrayed me.


…I don’t ask robots to do things they can’t do well.

Before I ask “B-9?” to write a byte…

…I share with him what I know.

Because the robot knows nothing.

You — the HUMAN — have to know…

…the facts and the framework to assemble client-attracting content.

If you know that…

…AI can serve you well.

What are the facts and framework you need to assemble client-attracting content?

I’ll answer on Thursday at a free masterclass:

How to Use AI Wisely 💡 to Save Time ⏱️ & Produce Great Content 🚀 — Without Sacrificing Your Sparkling Personality 🤩 and Humanity

When: Thursday, November 2, 2:30 p.m. ET, 11:30 a.m. PT

Where: Zoom (you’ll get the link when you register)

What: A free masterclass. I’ll reveal tools, tactics, and strategies I use to save time and produce better content with AI’s help.

Details and registration: Here

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.