The Chamber Pot Strategy for Biz Growth

James told me he’s about to scrap his podcast.

“No one is listening,” he said. “I’m not getting any calls or clients from this.”

I replied with a story about “The Groom of the Stool.”

In olden days, kings had fancy toilets called “stools” where they took care of business.

Picture a throne-like chair, with a big hole in the seat, and an ornate chamber pot under the hole.

Of course, no self-respecting king would empty their own chamber pot.

That’s where the Groom of the Stool came in.

The GOS would stand by while the king peed or pooed.

Then the GOS would clean the king and empty the pot.

Holy shit! What a yucky job!

But…

…Groom of the Stool was one of the most sought after gigs in the kingdom.

High-ranking nobles petitioned and competed for the position.

Dukes and counts considered it more prestigious than many military commands or diplomatic posts.

It was an especially big deal in jolly old England where GOSs lugged pots-o-poo until 1901 when King Edward VII (let’s call him “King Killjoy”) abolished the practice.

So why in the world would grown men — some with their own castles — fight for the right to dispose of the royal do-doos?

ACCESS!

Imagine…

You and the king. Just the two of you. The King on the commode. Captive. He can’t walk away. You have his attention.

While he does his business, you get down to business.

Legend has it that some of the most important political decisions in English and French history happened in these privy moments.

And that, dear James, is why you shouldn’t scrap your podcast.

When you host a podcast — or appear on others’ podcasts — you gain access to people you might not otherwise meet.

Invite the prospective client to be on your podcast. The potential JV partner. The industry leader who might open some doors for you.

Worry less about the connections you make with podcast listeners.

Focus more on the conversations you have with guests before and after you record the episode.

I have a podcast called the Story Power Marketing Show.

And, yes, my guests and I make great content in my virtual recording studio.

But we really get down to business in the “green room” before and after we record the episode.

Through those conversations, I’ve landed new clients, forged valuable partnerships, and connected with vendors and advisors who have helped me grow my business.

And I’ve accomplished all of that without lugging a single chamber pot!

Speaking of the Story Power Marketing Show…

…if you’d like to be a guest on the show, go to guest.storypowermarketing.show.

On that page, you’ll find:

• A short video where I describe our process for selecting guests. 
• A description of our show and audience
• An application survey. 

My team reviews the application and we get back to you within two weeks.

See you in the green room.