This Might be The Stupidest Trick of All…
Here’s a stupid marketing trick you’ll want to avoid…
Send a bulk email with the subject line: “I saw you in the Epstein Files.”
Then open the email with:
“Hey {First Name}, only kidding. Just figured I’d get your attention, and if you’re reading this, I guess it worked.”
Then pitch your product or service.
A guy named Matt got such an email and posted it on Reddit.
The masses were unamused.
Count me among the masses.
I know, it’s harder than ever to get a prospect’s attention.
But attention-getting is not the goal. Relationship-building and client-getting is.
When you resort to dirty tricks to get attention, you destroy trust, lose respect, and undermine the relationship.
You don’t get clients. You get deleted and blocked.
Want 52 strategies, tactics, and tips to get attention, earn respect, and land clients — without dirty tricks? Go here.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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