How to be Prospects’ Welcome Guest, not a Pitchy Pest…
I spent part of my morning swatting pitchy pests from my LinkedIn message box.
Yesterday, I set off the swarm when I accepted several connection requests.
šŖ° šŖ° šŖ° šŖ° šŖ° šŖ° šŖ° šŖ° šŖ° šŖ° šŖ° šŖ°
Sib: Is there any opportunity for me to design and develop websites for you?
Me: Buh-bye SWAT!
Oscar: (Via audio message) Would you open to new ways of signing more clients?
Me: Hasta la vista, baby. SWAT!
Dawn: Would you be available to touch base early next week and see what planning strategies makes sense for your business?
Me: So long, farewell, auf Wiedersehen, good night.SWAT!
(And so on and so forth.)
Maybe the connect-and-pitch routine works for some. But such pitches bug and bore me.
I don’t want to receive such pitches. I don’t want to send such pitches.
How about you?
The great Dan Kennedy said smart marketers establish themselves as a “welcome guest,” not an annoying pest.
If you’re not into the pest routine, if you want prospects to treat you as a welcome guest, read on because there is…
…a better approach…
Prospects will welcome you in if you…
- Discover all you can about your prospects and clients. (Know more than your competitors and the robots).
- Consistently deliver content that informs and entertains prospects and reveals that you understand their challenges and desires.
- Offer solutions that are relevant to them — that enable a journey they wish to take (such as the journey from unwanted pest to welcome guest).
Next week, I’ll show you how to do all of the above.
You’re invited to an online training…
How to Transform Your Content from Boring to Brilliant So Prospects Tune In, Turn On, and Buy
What: Simple-to-implement strategies and tactics to weave client-attracting stories into your emails, social posts, videos, and other content ā without writer’s block.
When: Thursday, July 20, 2023, 11 AM Pacific / 2 PM Eastern
Hosted By: SMM Connect (Sales & Marketing Management’s community for peak performance)
Registration:Ā Grab your free seatĀ here.
Who Should Attend? Business leaders who:
- Strive to deliver client-attracting content but feel frustrated and stuck.
- Wish more people would read and engage with their emails and social posts.
- Assume they aren’t “creative” enough to deliver captivating stories.
- Understand the power of storytelling but don’t know where to begin
- Hate feeling like a pitchy pest when talking about their services and would prefer, instead, to be invited by eager prospects who say, “tell me more.”
You can join me next Thursday if you click the button below and grab a seat…
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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