Why I Let my Thoughts Run…

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Greetings from Denver, Colorado, where I’m grabbing a quick breakfast before delivering a TED-style talk called How to Generate Client Attracting Content — Without Writer’s Block.

The big idea in my talk: Anyone can assemble great content if they can master a simple framework.

Content creation is more craft than magic art…

But that doesn’t mean I operate in a magic-free zone.

Magic can happen and help if you let it.

After putting the finishing touches on my presentation last night, I read anĀ articleĀ about Roz Chast. She’s a staff cartoonist for theĀ New YorkerĀ who often draws peculiar, funny depictions of domestic life.

In the New York Times Magazine article about her, she said this:

“I donā€™t know how people live without taking time to let their thoughts run and see where they go.”

I suspect some of Roz’s best ideas come to her when she let’s her thoughts run and sees where they go.

That’s the case for me.

When I daydream or journal or go for a walk — all without thinking about “What am I going to write for my next email / social posts / article?” — great things happen.

I discover things I hadn’t seen or heard before. I create without being caught up in the business of creating. I let magic happen.

You still need to master the craft to create client-attracting content.

But the magic — that happens when you let your thoughts run — can help.

Thanks for reading.

p.s. If you’d like a video of my talk, I’ll send it to you when it’s ready. Reply to this email with “TALK,” and I’ll put you on the list.

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.

2) Watch theĀ free, 7-minute Micro-Training: ā€œThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā€

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā€¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iā€™ll contact you with more details.

4) Work with me one-on-one: If youā€™re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to ā€œSpeaking Engagement.ā€ Iā€™ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.