RecomMONDAYtions ~ 2023.10.02


Recommended Reading

📐 Stop Trying to Measure Everything
I believe in measuring and testing. But I also know a lot of the most popular marketing metrics are meaningless — including email opens. This is a great article that says we should view out marketing through an “outcome based lens,” rather than measuring “everything.”

🤖The Man Behind ChatGPT
As the CEO of OpenAI (ChatGPT), Sam Altman is… well… a very powerful man. This profile in New York Magazine is a long read, but it’s eye-opening and fascinating.

Recommended Viewing

🎥 Wistia’s Fail: A Cautionary Tale About Value-Based Pricing Gone Wrong
Roy Furr is a smart, successful marketer. In this video, he describes why he’s about to quit the video hosting platform Wistia. This is a masterclass on pricing strategy.


🤝 Virginia Muzquiz’s Get Connected Bootcamp
Tired of networking events that don’t work? You’re trying to connect with the “right people,” but you can’t find them — and they can’t find you. Enter my friend Virginia Muzquiz, a networking SuperWoman who grew a business from $0 to $2.5 Million by referral …in a town she didn’t even live in!

Virginia is hosting her last Get Connected Bootcamp October 17-21.

I’ve attended the Bootcamp in the past, and I could drop 500 more words in this email to rave about it and recommend it. Instead, I’ll keep it short and sweet: Click the link above if you’re intrigued (details and registration) and sign up. This will transform your business.

🤝Michael Whitehouse’s JV Connect
Michael Whitehouse (a.k.a. “The Guy Who Knows a Guy”) is a great connector. He also organizes and runs great events. In December, Michael will host the first-ever JV Connect event. During the two-day event (Dec. 12-13), there will be a series of breakouts designed for attendees to connect with each other and establish joint venture relationships. Click the link above to get all the details and register.

Podcast (The Influential Nonprofit w/ Maryanne Dersch)

📡 No More Boring Stories
Maryanne Dersch is a “nonprofit revolutionary” whose podcast — “The Influential Nonprofit” — is on my must-listen list. The principles and strategies that help you as a nonprofit fundraiser apply to for-profit marketing. Maryanne recently interviewed me for the podcast, and we had a great discussion. I covered a lot of things I’ve never shared publicly before — including simple four-element framework for creating great content without writer’s block.

Words to Ponder

“Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” –

– David Beebe, CEO, Storified Hospitality Group

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.