This Braggy Bigshot is Full of BS, so I Dumped Him


A few months back, I saw a video on Facebook by a marketer named Victory.

The video begins with a camera panning across his well-appointed bedroom.

Victory strolls into the frame, sits on his king size bed, ties his fashionable shoes, and then marches from his room down the stairs and out the front-door of his large, modern, two-story house.

We get to see a lot of the fancy square footage.

He gestures back to his house, and says, “Hey guys. This is my home. As you can see, it’s not the Playboy Mansion.”

That’s a cute touch. I guess it’s his way of saying, “I’m rich, just not filthy rich.”

He then points out his fancy, Range Rover SUV. (Not a Mazerati so I guess that’s something.)

Victory tells us he’s “keeping it real” and that he’s showing us this stuff because he wants people to “see for themselves that they can earn a substantial amount of money legitimately” if they listen to what he has to tell them.

Here’s the funny thing about that – especially that word “legitimately…”

I once got an email from Victory with the a subject line that said, “Receipt for P’pal payment…”

Several weeks before that, I bought an inexpensive software application from one of Victory’s companies.

I couldn’t understand why Victory sent a receipt now, weeks after my purchase. I worried that, maybe, I accidentally signed up for something I didn’t want.

So I opened the email and found…

…a screaming, in-my-face pitch for another product.

A receipt? Nope.

This was just a trick to get me to open the email.

How’s that for “legitimate?”

So I scrolled to the bottom of this rotten email and opted-out.

You know the old song, “Breaking Up is Hard to Do?”

This was NOT hard. Couldn’t have been easier. Scroll and click. Opt out. Bye bye, Victory. We’re finished!

I don’t like to be tricked — especially when the trick fuels anxiety (as in, “Oh no…Did I accidentally sign up for something I didn’t mean to buy?”).

I don’t trust tricksters — especially those who already connected with me and who already have some of my money.

And I don’t like marketers who show me their fancy houses and expensive cars, who tell me they’re “keeping it real” as they claim “ALL THESE RICHES CAN BE YOURS…”

Trust. It’s a big deal in marketing.
Work hard to earn it.
Work harder not to squander it.

Some marketers don’t care about that. For them, it’s all about quantity, not quality.

They’re approach: Mislead the masses and upset a few.

“No big deal,” they think, “There are plenty of suckers out there who won’t notice or won’t care. I’ll sell to the suckers.”

You don’t need to market like that.

If you need to trick people to open your email, your content probably wasn’t worth sending in the first place.

If you need to brag about all the riches you’ve earned, the value of your content and offerings is not speaking for itself.

You can attract new clients and build your business without tricks and without being a braggy bigshot.

Provide real value — by creating relevant, informative, entertaining content and building meaningful human relationships with your ideal prospects.

p.s. Coaches, consultants and other business leaders turn to me to power-up their stories because most dish out the same old boring, "blah, blah, blah" content, turn off prospects and then feel frustrated and stuck. So I help them transform content from boring to brilliant, turn the marketing process from frustrating to fun, and convert results from pitiful to profitable. Bottom line, you can fire up prospects and inspire them to hire you with story-powered content that's simple to create. I'll show you how. Whenever you're ready, here are several ways I can help you land more clients without pitching and prodding:

1) Connect with me on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.