They Fired their AI Copywriting Robot. Here’s Why…

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A cautionary tale about enlisting AI as your ghost writer…

My friends Greg and Danielle are residential real estate brokers in Alaska.

A few months ago, they began to use ChatGPT to write their listings. They figured the AI copywriting robot would save time and might generate better listings.

Here’s what they found instead…

Their listings began to sound like all the others…

…because most of the other brokers were using the AI-easy-button, too…

…and none stood out from the others.

Just a pile of listings with the same tired structure and word choice.

Greg and Danielle scrapped ChatGPT and returned to writing listings themselves.

I use ChatGPT almost every day in my business. But I don’t rely on it as a ghost writer.

I use it to analyze my market, generate content ideas, assist with content creation (note: I didn’t say “replace me as a content writer), and much more.

TODAY, at 3:30 p.m. ET (2:30 p.m. CT), I’ll pull back the curtain and show you how I do it. The training is called:

āš™ļø How to Use AI Wisely šŸ’” to Save Time ā³ & Produce Great Content šŸš€ — Without Sacrificing Your Sparkling Personality and Humanity

When: TODAY, Tuesday, September 26, 3:30 p.m. ET, 2:30 p.m. CT

Where: Zoom (you’ll get the link when you register)

What: A free training. I’ll reveal tools, tactics, and strategies I use to save time and produce better content with AI’s help.

Details and registration:Ā Here

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.

2) Watch theĀ free, 7-minute Micro-Training: ā€œThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā€

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā€¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iā€™ll contact you with more details.

4) Work with me one-on-one: If youā€™re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to ā€œSpeaking Engagement.ā€ Iā€™ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.