The Best-ever Description of “Branding”
I didn’t expect this…
I can’t stop thinking about the exhibit I saw the other day at the St. Louis Art Museum… The Culture: Hip Hop and Contemporary Art in the 21st Century.
I mentioned it inĀ yesterday’s email, and I shared the description for the exhibitionās section on Brand. This is the thing playing over and over and over again in my mind, like a Top-40 pop song…
Holy mind-blower, Batman, that is…
The best description of “branding” I’ve ever seen.
This isn’t just about hip hop artists. This is about YOU, Mr. Businessman (and you, Ms. Businesswoman).
“You’re not a ‘businessman,’ you’re a business, man!”
Branding your business is not just about the logos, fonts, color palettes, and messages you choose to market your goods and services.
It’s about how you use available communication technologies to position yourself in the public sphere.
Every email you send, every social post you share, every video you publish — they all position you. They all establish you as the business you are. They help you create your independent brand to bolster your personal empire.
If you think about email and other content as selling a product or service, you’ve missed the point.
You’re selling YOU.
The better you “blur the boundaries” between “being in business and being the business,” the more you’ll stand out.
When you send an email, post on social, or publish a video, you’re not a content producer, you are the product.
Embrace that, and more people will hire you.
The single most important thing I did to embrace that: I began creating personal, story-powered content.
If you’re ready in 2024 to position yourself better in the public sphere…
…if you want to stand out as a powerful, indispensable business…
…if you want more of the right people to hear your tune and more prospects to hire you…
…resolve to power up your content.
I’ll help you do that with my Content Marketing Masters program — relaunching soon.
Reply to this email with “Show Me the Power,” and I’ll send you the details.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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