She Said I Make Her Grimace – and That Felt so Good
Last month, an accomplished, intelligent business woman named Brooke told me I make her grimace.
And good golly, Miss Molly, that made me feel warm and fuzzy all over.
Once upon a time, I might have sulked if someone put “Tom Ruwitch” and “grimace” in the same sentence – especially a female someone.
But not today. Not when someone is talking about my emails.
Last month, I asked subscribers to tell me why they read my emails.
Here’s the note Brooke sent:
“I read Tom’s emails because they are informative and entertaining. I get a lot of emails I think I SHOULD read. Emails I subscribe to to keep me up to date in my profession. Tom’s emails not only deliver nuggets of wisdom he’s gained over the course of a very successful career in marketing, but the stories make me laugh, grimace and smile. I know the advice he is giving me is good because I can see first hand that it works.”
I’m not sure which of my emails made her grimace.
Maybe the one about “horny man-bats and two-legged beavers.”
Or the one where I said “Paul McCartney ain’t all that.”
Or the one about the National Enquirer and how – according to one copywriting legend – more people read it than the Bible.
Or the one with the subject line: “Do you mind if I blow cigar smoke in your ear?”
(All of those are from emails I’ve written in just the past three months).
Maybe all of those made her grimace.
Maybe you’re grimacing now!
If that’s the case, I say…
I want you to grimace when you read my emails.
I want you to smile, too…
…and to laugh…
I want you to FEEL something.
That’s my goal every time I write an email — to make you feel something.
And it should be your goal, too.
In fact, “Make your audience feel something,” will be Rule #3 in the upcoming Story Power Profit Pack — a set of 52 rules, tools, and tips to for generating, creative, captivating, sales-generating content.
I’ll release the Pack next month, just in time for the holidays.
And those of you who read my emails to the bottom, as you’ve just done, will get a holiday bonus when you buy the Pack in December.
Stay tuned for the details.
p.s. I help coaches, consultants, and business leaders discover and deliver powerful stories that captivate prospects and inspire them to act. Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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