Shark Bites not Severe? This Story Paints a Different Picture…


Shark-attack stories are in the news.

East coast. West coast. Sharks are attacking from sea to shining sea.

Two attacks off the same Long Island beach yesterday. 

And earlier this summer, a swimmer in California nearly died. 

He described what happened on the morning news: “I was bitten ferociously by a shark right across my thighs and my abdomen. And then he grabbed me and pulled me up and then dove me down in the water.” 

Somehow the swimmer escaped the shark’s…ummm…JAWS…and made it to shore. 

The morning news showed him being wheeled out of the hospital on a stretcher AFTER “weeks of medical care.” 

(Makes you wonder how he looked when they wheeled him in.) 

That story paints a vivid, horrifying picture, huh!? 

Which made it so laughable when the reporter said this…

“Officials here say sharks coming closer to shore appears to be our new normal. We could see more and more of those interactions between sharks and people. But officials are also stressing that they believe that… 

…the types of injuries that can be caused by the sharks here are not severe, saying that it is okay to be going in those waters.” 

Wow! Is this reporter running for Mayor of Amity Island?!? 

There’s an old saying in marketing and storytelling:

Show, don’t tell. 

When that swimmer shares his story, he’s SHOWING us what happened. We can picture it. We’re along for the horrifying ride. We trust him.

When the reporter quotes “officials” who say “it’s safe,” he’s TELLING us how it is. 

Even without the swimmer’s story, we’re skeptical when officials or reporters or anyone else tells without showing. 

We trust what we can see. 

Stories help us see.

That’s one reason they’re so powerful.

p.s. Coaches, consultants and other business leaders turn to me to power-up their stories because most dish out the same old boring, "blah, blah, blah" content, turn off prospects and then feel frustrated and stuck. So I help them transform content from boring to brilliant, turn the marketing process from frustrating to fun, and convert results from pitiful to profitable. Bottom line, you can fire up prospects and inspire them to hire you with story-powered content that's simple to create. I'll show you how. Whenever you're ready, here are several ways I can help you land more clients without pitching and prodding:

1) Connect with me on LinkedIn and Facebook and (if not subscribed already) join our email list.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.