Thomas Edison’s Loss… Your Gain

The first thing Thomas Edison patented was a total flop.

It was an “electric vote-recorder,” designed to speed up vote-counting in legislative halls.

It worked like this: Each legislator had a switch at their desk to cast a “yes” or “no” vote. The votes were transmitted to a central device that recorded results immediately and accurately.

It was an impressive do-dad that worked perfectly.

And it might have made Edison rich, except for one little thing:

No one wanted it.

Edison’s partner in the venture, Dewitt Roberts, took the vote-recorder to Washington, demonstrated it before a committee of Congress, and got this response from the committee’s chairman: “If there is any invention on earth that we don’t want down here, that is it.”

Turns out Edison was addressing a “problem” nobody wanted to solve. Lawmakers liked the slow pace of roll-call voting. It gave them time to filibuster legislation or lobby colleagues to change their votes.

Edison would have known that if he did some research before he built the thing and applied for the patent.

Which leads us to the moral of this story: Do your research…

…before you create a product or service…

…before you craft your offer…

…before you write a line of marketing copy.

Every successful business owner and marketer knows the riches are in the research.

That’s why I’ve invested mucho dinero in programs that reveal the secrets of market research.

The best program I know on that subject: Kim Krause Schwalm’s “Research Beast.”

Kim is a copywriting legend who has helped generate close to a billion dollars for the companies that hired her.

A few years ago, she began to package everything she knows into courses, workshops, and other programs to help the rest of us craft better offers and produce profit-generating copy.

I’ve invested in several of Kim’s products. Research Beast is her crown jewel.

Kim teaches a six-step research process (the same one she’s used to create dozens of successful promos) with tools, templates, training, and AI guides. Everything you need to produce stronger, higher-converting copy while saving time and making writing far easier.

You could go to Kim’s website today and buy “Research Beast” for $997, and it would be worth it.

But do NOT do that!

KIm is on the verge of “semi-retirement.” No more courses or programs coming.

To celebrate, she’s about to offer every course, swipe file, and other training for a no-brainer price.

She calls it “Kims Copywriting Vault,” and it contains…

“Research Beast” plus…

…Kim’s Get Dangerously Good Copywriting System, Supplement Copy Boot Camp, Million-Dollar Controls Master Class, Bullet-Writing Boot Camp, Virtual LA Boot Camp Intensive, and her recently-released Copy Mentoring Files…

…PLUS 3 BONUS gifts: Kim’s Complete KKS Promo Swipe File, Sales Page Control Breakdown, and What’s in Kim’s Mailbox Volumes 1-5.

If you bought everything in Kim’s Copywriting Vault, you’d pay $5,610.

Starting Thursday, you can get the entire vault for $997 — the same price you’d pay for Research Beast alone if you bought it today.

Kim will open the shopping cart on Thursday morning.

I’ll send you the link then with all the details.

The cart closes on Sunday, June 7. After that, no new courses from Kim, and you’ll never see an offer like this again.