RecomMONDAYtions ~ 2025.03.31
Recommended Viewing
I love Catherine Price’s TED talk, “Why Having Fun Is the Secret to a Healthier Life.” Price is a science journalist who says fun is essential for your health and happiness. She proposes a new definition of fun — what she calls “true fun” — and shares easy, evidence-backed ways to weave playfulness, flow and connection into your everyday life.
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Recommended Reading
Stop Competing on Price: Build Loyalty That Outlasts Discounts
In this must-read post, Vance Morris emphasizes the importance of fostering emotional connections with customers to cultivate lasting loyalty, rather than relying on price reductions. He illustrates this through a personal anecdote where a customer recognized him due to a story he shared about his daughter, highlighting how personal narratives can create strong bonds with clients.
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Recommended Listening
How Video Testimonials Drive More Sales (with David Vogel)
David Vogel is a video strategist who knows exactly how to help companies solve real business problems through the power of video storytelling.
As the CEO of Remote Video Testimonials, he helps businesses leverage client success stories as a powerful tool to build trust and generate more sales with client video testimonials.
His clients include digital marketing agencies, software companies, IT companies, home improvement companies, and healthcare organizations from across the country.
David explains how video testimonials can build trust, drive more sales, and address common objections in the sales process. He shares case studies and practical advice on leveraging video content effectively. Tune in to learn how to turn your best clients into your best salespeople and transform your business from chasing leads to attracting them.
DISCUSSED IN THIS EPISODE
~01:45 The Power of Video Testimonials
~05:31 Real-World Success Stories
~06:54 Strategic Use of Video Testimonials
~17:05 DIY vs. Professional Video Testimonials
~24:04 The Remote Video Testimonials Process
~31:05 Conclusion and Final Thoughts
FULL EPISODE VIDEO
Listen on Apple, Spotify, or Amazon
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Using Emotional Triggers To Create Magnetic Marketing
I recently sat down with the great Samantha Riley as a guest on her “Influence by Design Podcast.” Samantha is an Authority Positioning Strategist who hosts conversations for ambitious coaches, experts and service based business owners about strategic growth, impactful branding, and creating a business that reflects your vision of success and fulfilment.
Here’s the episode description:
Ever wonder why some brands instantly grab attention and others barely get a glance? It’s not just about what they say, but how they make you feel.
In this episode marketing expert Tom Ruwitch breaks down why facts alone won’t convert your audience and how emotion is the real driver behind buying decisions. If you’ve been stuck in the “info trap,” thinking that tips and knowledge are enough to attract clients, this conversation is your wake-up call.
We dive into how storytelling and emotional triggers can transform your marketing from forgettable to magnetic. Tom shares his 3E Framework for crafting content that doesn’t just inform but inspires action. He also shares tips on how to choose the right stories for your content.
If your marketing feels like a struggle, chances are you’re focusing too much on what you do and not enough on why it matters to your audience. Shift the focus from facts to feelings, and you’ll create content that doesn’t just inform but inspires.
For full show notes and links, please visit:Â https://samanthariley.global/podcast/623/
Listen on Apple, Spotify, or Amazon
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More Recommended Reading
Here’s a great one from the archives of the Marketoonist (a.k.a. Tom Fishburne). A funny and true look that explores how some marketers constantly “react” to new opportunities by chasing the shiny new thing. There’s a better way.
Words to Ponder
“Great ideas come from everywhere if you just listen and look for them. You never know who’s going to have a great idea.”
~ Sam Walton
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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