Reason #372 to hate GoDaddy…

customer support

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Now back to our regularly scheduled program…

I hate GoDaddy.Ā šŸ˜”

Usually, I’m not the hating kind. But when it comes to GoDaddy, I bury my gentle, live-and-let-live ways, and unleash fury.

Yesterday…

I called GoDaddy support because they host a client’s website, and I couldn’t log in.

Instead of seeing the site, I saw an error message telling me I’d been “blocked.”

The site was up and running. Others could reach it. But not me — at least not from my network at Story Power HQ.

The message directed me to contact the website administrator to get “unblocked.”

So, acting as the website administrator, I launched GoDaddy support chat…

…and braced for the worst.Ā šŸ˜¬

I waited and waited and waited and waited and waited until — finally — Ramesh asked, “How are you doing today?”

(Not good, I thought. But I spared him that detail).

I told Ramesh about being “blocked.” I asked him to help.

I waited and waited and waited and waited and waited until — finally — Ramesh wrote: “You weren’t blocked. You just were not whitelisted.”

šŸ«¤ šŸ¤· šŸ™„

He told me he’d whitelisted me, and I should try again to log in.

I followed his instructions, but no dice. Still “blocked.”

I told Ramesh so and asked:

“Why do you have to add me to a ‘whitelist’ to access the site. Everyone except me is able to access the site, and they’re not on a whitelist.”

No answer. More waiting. And then Ramesh said, “Try again.”

Nope. Still blocked.

“Any idea why I’ve been blocked?” I asked.

After a long, long, long wait, he replied, “You haven’t been blocked.”

I sent him a screen capture of the error message that said I’d been “blocked” — the message with instructions on where to turn to get “unblocked.”

He didn’t acknowledge that.

A few minutes later he said, “Clear your browser cache and try again.”

I replied: “I’m connected to you on Chrome. If I clear my Chrome browser cache, won’t it log me out of GoDaddy and end the chat?”

He didn’t reply.

So I opened my Safari browser, cleared the cache in that one, tried to log in to the site, and got a message telling me…

I’d been “blocked.”

I told Ramesh what I’d done and said, “Still blocked.”

His reply: “I told you. You haven’t been blocked. If you want to disagree that’s fine.”

šŸ˜” šŸ˜” šŸ˜” šŸ˜” šŸ˜” šŸ˜” šŸ˜” šŸ˜”

Yes. I want to disagree. I sent him (again) the screen capture of “you’ve been blocked” message, ended the chat, and…

…left a scathing review.

(And I mean SCATHING).

A few minutes later, I was able to log into the site (a happy coincidence, I think).

Poor Ramesh. I suspect he was working off some customer support script that didn’t include, “I’m sorry you’ve been blocked.”

So like a mis-programmed robot, he kept saying, “You haven’t been blocked,” despite all evidence to the contrary.

I don’t buy the old adage, “The customer is always right.” Customers are often wrong.

But I also don’t believe the script is always right. The script is often wrong.

When we mindlessly follow the “script,” — without hearing or acknowledging our client’s needs — we invite their fury.

So it goes in customer support. So it goes in marketing and sales.

It’s easy to find scripts and templates and other pre-programmed marketing and sales messages that claim to attract prospects and close sales.

But marketing and sales is not about mindlessly sticking to the script. It’s about using your one-of-a-kind, human brain.

It’s about building human connections and relationships…

…which requires listening to your prospects and customers…

…and conversing with them — not spitting lines at them.

Don’t be a robotic slave to the script. Be human.

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.

2) Watch theĀ free, 7-minute Micro-Training: ā€œThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā€

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā€¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iā€™ll contact you with more details.

4) Work with me one-on-one: If youā€™re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to ā€œSpeaking Engagement.ā€ Iā€™ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.