The Masterpiece Ad That Never Says a Word
Today is National Silent Movie Day.
Which got me thinking about my favorite dialog-free ad.
It’s Apple’s “Bounce,” a 2019 ad for AirPods. Watch it here:
A young man drags himself out of bed. He dreads the day ahead. He forces a smile onto his frowning face and trudges out the door, shoulders slumped.
Then he pops in his AirPods. The music starts.
And he bounces down the street.
Nobody says a word. Apple never mentions battery life, Bluetooth, or sound quality.
Apple isn’t selling earbuds in that ad. It’s selling the trip from the doldrums to the bounce.
Silent filmmakers knew this a century ago. When you can’t explain, you have to show. And showing is what moves people.
Plenty of experts do the opposite. They explain. They list the credentials, the features, the 12-step process. Prospects nod politely. And nothing moves them.
“Bounce” is a charter inductee in my Storytelling Hall of Fame. I break down “Bounce” and four other Hall-of-Fame ads in my free e-book “5 Storytelling Secrets to Help You Captivate Prospects and Inspire Them to Buy.”
I reveal the marketing secrets behind the ad — secrets you can apply to make your content more captivating.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
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