Monday Mash-Up ~ Vol. 2, Ep. 27
When I’m not busy with my Story Power Marketing day job, I run a concert series in St. Louis. It’s called (ware)HOUSE Concerts, and it’s been on hold since the virus arrived. Last night, I hosted a concert not at the (ware)HOUSE, but in my backyard. A small crowd, outside, on a lovely summer night.
The artist: Travis Linville. He’s one of my favorites. And like so many other performing artists, Travis has had a long 18 months. Below is the video for the title track from his latest album, I’m Still Here. And check out Travis’ Patreon site where you can access more than 175 songs — including live shows, out of print records, tracks from 2020 livestream concerts, cover songs and all his original albums (including the ones you can’t find on Spotify).
8 Tips For Staying Creative In Your Content Marketing
I like this article from Business2Community.com. Spot-on tips for developing content ideas, overcoming writer’s block, and connecting with followers.
How a Video Streaming Giant Has Changed Storytelling
Thanks to Mash-Up reader Les Landes for sharing this article with me. Interesting take on how the streaming one of the biggest players in video streaming has influenced storytelling. Many lessons for marketers here. One of the best: “There is a lesson here for leadership communication: we don’t want to see heroes. We want to see real people. In order to achieve that we need more than just the action, the stats, the data. We also want to connect with a person.”
I don’t agree with everything in the article (more on that in an upcoming email). But, overall, it’s a worthwhile read.
When you read it, please let me know what you think (reply to this email). I’ll share additional feedback soon.
The Fine Line Between Awareness and Noise
I love this cartoon…
…because it nails the idea that some businesses will do just about anything to get your attention.
You may get their attention, but that doesn’t mean they’ll take you seriously.
Notable QuotableThe Late, Great Walter Payton on Good and Great
I love this quote from football great Walter Payton whose born on July 25, 1954.
“When you’re good at something, you’ll tell everyone. When you’re great at something, they’ll tell you.”
Whenever you’re ready…here are a few ways we can help you become a storytelling stand-out so you’ll land more clients:
2) Attend our free training: “How to Harness the Magnetic Power of Storytelling…” Discover how to transform marketing from a confusing, resource-draining hassle into something that’s simple, fun AND productive. Details and registration here.
3) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
4) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
5) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
6) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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