How to Create Great Content with Less Effort and Cost


For those of you who would like to produce good, business-building content…

…with less time-consuming, costly effort…

…here’s a story for you. 

On Wednesday, I was one of the speakers at an online networking event. 

The guy who organized the event, called me a few weeks in advance, and asked for a presentation topic. 

Earlier that day, I sent this email: 

This Magic Phrase Will Help You Attract More Leads

I got some great feedback from that email so…

…I told the event organizer I would speak about “A Magic Phrase That Helps to Attract More Leads.” 

Before the event, I spent five minutes turning the email into a presentation script. 

Delivering the presentation was easy. I knew the topic inside and out. Drawing from something I’d written before assured that. 

By the way, that link to the email I wrote… 

It’s actually a link to my blog. After sending the email I copied it to my site. 

Next week, I’ll post the same as an article on LinkedIn. 

So…I spent a few minutes writing an email and then, with very little additional effort, I: 

…Delivered a live presentation viewed by dozens of people who are not on my email list. Great feedback again.

…Published a blog post that attracts new readers who are not on my email list. 

…Generated audio and video content (the Zoom presentation was recorded) that I will publish to YouTube and to my soon-to-launch mobile app. 

…Drafted a LinkedIn article that will connect me with even more people who aren’t on my list. 

Some might call that lazy. 

I call that efficient. 

My grandma called that “killing two birds (or three or four or five) with one stone.” 

Marketers call that repurposing content. 

Whatever you call it, it’s a great way to distribute content across multiple channels (critical to business success) without multiplying effort and cost. 

One last thing… If you read the “Magic Phrase…” email, you notice I drew the idea from a marketing expert whom I follow and respect. I referenced an email he wrote, took the idea he presented, and repurposed that idea with my own spin. 

Repurposing other people’s stuff is another great way to generate valuable content with less time, effort and cost. 

Perfect if you’re lazy or if you want to be more efficient. 

p.s. I help coaches, consultants, and business leaders discover and deliver powerful stories that captivate prospects and inspire them to act. Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Connect with me on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.