Here’s Why Google Outage Didn’t Crush My Spirit…

google

I woke yesterday at 5 a.m. because I had to finish a proposal that I’d promised to send to a prospect by start-of-business Monday. 

I was knocking it out steadily when…

…Google broke. 

You probably heard the news: Around 5:30 a.m. CST, Google suffered a worldwide outage. 

Google Drive stalled. Gmail gave out. YouTube tanked. 

And the world went kind of crazy. 

Twitter and Facebook were still alive and well. And the angry, frightened, Google-less hordes took to those channels and flooded the internets with questions, complaints, and cries for help. 

And, yes, I was annoyed that my word processor went kaput…

…and, yes, as the 45-minute outage dragged on, I was worried…

…and, yes, I (like so many others) thought, “This is a wake up call” about our reliance on technology giants…

…and, yes, that felt kind of scary. 

But then this popped into my head: 

“At least, I still have my stories.” 

And that made me feel better. 

Technologies come and go. 

But our stories — the messages we pass from person to person, generation to generation, century to century — survive. 

As we create and build our businesses, we must start with stories.

The technologies we use to record and distribute those stories will let us down. And that’s a drag. But we can adjust. 

We turn to new technologies. We fall back to old ones. We adapt. 

But none of that matters if we don’t have something relevant, entertaining, and inspiring to share. 

None of that matters without powerful stories. 

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.