Here’s why Google outage didn’t crush my spirit…

I woke yesterday at 5 a.m. because I had to finish a proposal that I’d promised to send to a prospect by start-of-business Monday. 

I was knocking it out steadily when…

…Google broke. 

You probably heard the news: Around 5:30 a.m. CST, Google suffered a worldwide outage. 

Google Drive stalled. Gmail gave out. YouTube tanked. 

And the world went kind of crazy. 

Twitter and Facebook were still alive and well. And the angry, frightened, Google-less hordes took to those channels and flooded the internets with questions, complaints, and cries for help. 

And, yes, I was annoyed that my word processor went kaput…

…and, yes, as the 45-minute outage dragged on, I was worried…

…and, yes, I (like so many others) thought, “This is a wake up call” about our reliance on technology giants…

…and, yes, that felt kind of scary. 

But then this popped into my head: 

“At least, I still have my stories.” 

And that made me feel better. 

Technologies come and go. 

But our stories — the messages we pass from person to person, generation to generation, century to century — survive. 

As we create and build our businesses, we must start with stories.

The technologies we use to record and distribute those stories will let us down. And that’s a drag. But we can adjust. 

We turn to new technologies. We fall back to old ones. We adapt. 

But none of that matters if we don’t have something relevant, entertaining, and inspiring to share. 

None of that matters without powerful stories. 

p.s. I can help you discover what makes your prospects and customers tick so you can craft those powerful stories that attract leads, keep them tuned in, and inspire them to act. If you’d like to discuss how I can help, schedule a 15-minute consultation with me and we can discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.