Entertainment vs. Sales — Which Matters More? (Hint: It’s a Trick Question)


I was up past my bedtime last night watching the NHL playoffs (St. Louis Blues 4, Colorado Avalanche 1. Woo-hoo!)

And I had to rush downtown this morning to report for jury duty.

So I’m sitting here, sleep-deprived, in the St. Louis Municipal Courts jury waiting room (quite possibly the dreariest place in the galaxy).

The wi-fi sucks. 200+ people are sharing 6 AC-outlets (meaning no juice fe me).

My batteries are running low. 

And I could be summoned to a court room any second. 

So I’ll keep this short and sweet today…

I bumped into a frustrated content creator in a marketing forum yesterday. 

He’s creating content for an independent music label, and his boss isn’t happy. 

The content is fun and entertaining. The boss is neither fun, nor entertaining…

…nor smart.

“He says my post should be more on sales and far less on entertaining,” the creator said. 

Bad boss. 

Here’s the bottom line: 

Entertainment sells. Boring bombs. 

Entertaining vs. sales? It’s not either/or. 

Deliver entertaining content. 

Include a call-to-action. 

Tell your boss he’s full of it or, better yet, get a new job. 

That’s all for today (except for the p.s. below that outlines several ways I can help you create entertaining content that sells).

Now, go have an entertaining weekend.

Whenever you’re ready…here are a few ways we can help you become a storytelling stand-out so you’ll land more clients:

1) Follow Tom Ruwitch on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Attend our free training: “How to Harness the Magnetic Power of Storytelling…” Discover how to transform marketing from a confusing, resource-draining hassle into something that’s simple, fun AND productive. Details and registration here.

3) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

4) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

5) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

6) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.