How to Know if You’re Sending Too Many Emails


After sending my daily email yesterday (subject line: “I didn’t punch Chad in the face, but his email tempted me” — which you can read here) I received a reply from a surprised-to-be-happy subscriber named Kimberly.

When she signed up for my list earlier this month, she was hesitant.

Daily emails? Not her thing, she thought. 

But then she read my daily emails.

Here’s what she wrote to me yesterday…

Wise words from Kimberly.

Let’s unpack this because there’s a mountain of marketing wisdom in Kimberly’s note. 

“I usually unsubscribe from people who send too many…” 

Last month, if you asked Kimberly, “Too many…what?” she would have said, “Too many emails, period.”

“I didn’t think I wanted daily emails,” she says. 

But Kimberly recognizes now…

“Too many” has nothing to do with frequency and everything to do with quality.

Says Kimberly: “Too many might be only once a month because they are terrible emails that I don’t want to read.” 

And now, after worrying she’d get too many emails from me, Kimberly says,

“I actually look forward to yours.”  

When I took a few days off from daily emails while on vacation in Mexico, I got emails from subscribers saying things like this: “I didn’t get an email from you today. I missed it. Hope everything’s OK.” 

Am I bragging here?

Darn right, I’m bragging. 


Because I’d rather have you bragging about your brilliant emails than bumming about your content when it misses the mark.

I want to reveal what happens when you transform your content from boring (a.k.a “terrible”) to brilliant. 

I want you to write brag-worthy emails that leave readers wanting more — month after month, week after week, and (maybe even) day after day. 

I want you to write brilliant emails that generate thank you notes from readers. 

I want your subscribers to routinely say, “I told a couple of other people about you…” 

I can help you do all of the above (see the p.s below), but first…

This email is not only about email…

You can transform your social media presence from boring to brilliant, too — starting today…

At 4 p.m. EDT (3 p.m. CDT) today (4/19), I’m hosting a 5in25 Workshop (5 tips in 25 minutes) — 5 Simple Steps to Power Up Your LinkedIn Presence. 

In less time than it takes to unsubscribe from all the terrible emails you receive, I’ll share five ways to give yourself a LinkedIn makeover so you stand out and connect with quality prospects who will know, like, and trust you. So you can build quality connections with prospects who choose to do business with you.

Five tips in 25 minutes, followed by Q&A. The workshop tomorrow begins promptly at 4 p.m. EDT, 3 p.m. CDT (and it won’t be recorded). Click the button below to register…

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.