A Big Mistake that Costs Businesses Time and Money

email marketing

A business owner recently asked me to launch an email campaign for her new company.

She told me she wanted to “spread the word” about the business.

Spread the word. That’s a popular idea.

Let’s send some emails to spread the word.

Let’s post on Facebook, Instagram, Pinterest and Twitter to spread the word.

Let’s buy some advertising to spread the word.

So many hours and so many dollars spent spreading the word.

But what happens when the word isn’t compelling?

What happens when the messages you spread…

…lead prospects to tune out, instead of tune in?

…extinguish interest, instead of sparking it?

…bore prospects, instead of inspiring them to act?

When you spread boring words that extinguish interest and lead prospects to tune out, you waste valuable time and money.

That’s why you have to focus first on your story — the ideas and words that connect your business to your prospects’ dreams and fears.

That’s why you focus on powering up your stories before you start spreading them.

Whenever you’re ready…here are a few ways we can help you become a storytelling stand-out so you’ll land more clients:

1) Follow Tom Ruwitch on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Attend our free training: “How to Harness the Magnetic Power of Storytelling…” Discover how to transform marketing from a confusing, resource-draining hassle into something that’s simple, fun AND productive. Details and registration here.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.