Why 68% of Customers Walk Away
Here’s a sobering business stat that you should put in your pipe and chew on…
68% of customers who leave a business do it because they feel the business doesn’t care about them.
Not because of price. Not because a competitor made a better offer. Because they felt forgotten.
The usual breakdown goes like this.
1% die.
3% move away.
5% follow a friend’s recommendation.
9% get lured away by a competitor.
14% are unhappy with the product or service.
And 68% feel taken for granted.
Fair warning. This number has been passed around business circles for decades, and nobody can track down the original study.
But I don’t need a footnote to believe it.
Today is National Forget-Me-Not Day. It’s a day to reach out to the people you’ve lost touch with.
So riddle me this, dear business owner: When was the last time a client heard from you when you didn’t want something?
The fix isn’t complicated. A note. A call. An email that tells a story instead of making a pitch. Anything that says, “I see you. I haven’t forgotten you.”
Do that consistently, and clients stop drifting away. They stay. And they send their friends.
Now I want to hear from you.
What do you do in your business to remind clients you haven’t forgotten them?
Hit reply and tell me. I’ll share a few of the best ideas in a future email (no names unless you say so).
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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