Your “Kryptonite” is The Best Part
Do you have some knowledge you learned the hard way?
Sure you do. We all do.
Here’s the trickier question: When you deliver that knowledge to clients, do you share your “learned-the-hard-way story?”
A while back, I reviewed a client video in which she shared a bit of knowledge and added, “I learned that the hard way.”
I was on the edge of my seat.
“Go on…” I thought.
But then she moved on. No “hard way” story.
Here’s what I told her…
Your followers want to hear your “hard way” stories. They want to know about your struggles, especially if those struggles reflect theirs.
You validate their experience. You help them see there’s a path to progress. And you show up as a real, flesh-and-bleedable human being, not some robotic guru on high.
Some of those gurus say you appear weak if you reveal your struggles and failures. You undermine your authority.
That’s b.s.
My friend John David Mann said it well yesterday in his email newsletter, Mann’s Search for Meaning (subscribe here; you won’t be sorry):
“There’s nothing quite as relatable as finding the strength within vulnerability. Superman would be worthless as a story without Kryptonite.”
Embrace your vulnerability. Share it. Your prospects will relate to you more. They’ll like, trust, and respect you.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
Want to get great content like this...
...delivered straight to your inbox?
Join our email list...
Post Categories
Previous Post
Next Post
