Picasso’s Genius Pricing Principle
A story about Pablo Picasso, ripped from the pages of “Pricing Genius” by Alastair Dryburgh…
Picasso was sitting at a Paris cafe when a wealthy woman walked by and noticed him.
She asked him to paint her portrait.
“I’ll pay you whatever you want,” she promised.
Picasso grabbed a menu, borrowed a pencil from a waiter, and sketched the woman’s portrait.”
“That will be 5,000 francs, madame,” he said.
“But Monsieur Picasso, it only took you two minutes!”
“No, madame. It took my whole life.”
Dryburgh delivers the moral of the story:
“…value comes from what you did before you even met the customer.”
“Pricing Genius” is a great book.
It delivers a three-step system for consultancies, creative agencies, and professional service providers to stop charging based on hours or costs and start capturing the full value of their expertise.
It shows you how to understand your true worth, convince clients of that value through strategic comparison points, and position yourself as uniquely indispensable.
The book makes the case that in the age of AI, when tasks that used to take 1,000 hours now take one, value-based pricing isn’t just a good idea, it’s your only path to survival.
You’re Invited to Meet the Author on Thursday
Join us on Thursday when we discuss the book with the author on Thursday, November 20, 2:30 p.m. ET.
Ted Prodromou and I chose “Pricing Genius” as the November selection for the Mastermind Book Club.
Every month, Ted and I choose a great business book for Club members to read.
We meet live on Zoom to discuss the book and how we can apply its insights to boost our businesses.
The book is only 116 pages so you have time to read it before the meeting. And don’t worry. If you don’t read it, you’ll still benefit from the conversation.
Order the bookĀ on Amazon (Kindle and paperback editions).
The meeting and Club membership are free. But you have to join the ClubĀ hereĀ to get the Zoom link before the meeting.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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