RecomMONDAYtions ~ 2025.11.17
Recommended Listening
🎙️ Easy Ways to Create Great Sales Stories
When David Garfinkel invited me to be on his Copywriters Podcast, I jumped at the opportunity to trade insights with “The World’s Greatest Copywriting Coach.”
We discussed it all…
- Why the “Hero’s Journey” often fails for everyday sales content
- The three core Story Power principles that make your content more effective and the process more enjoyable
- The four-piece system to simplify content creation and conquer writer’s block
- How to blend value and promotion in every email (and why the 80/20 “value vs promo” rule is nonsense)
- The Three E’s — Empathize, Envision, Enable — to map your prospect’s emotional journey
- How story lowers your prospects’ defenses so they’re open to your sales message
You can hear the episode wherever you get your favorite podcasts or on David’s podcast website. You can watch the entire episode here…
More Recommended Listening
Todd Snider died the other day. He was one of a kind. A singer-songwriter like no other. A brilliant storyteller. A barefoot troubadour. A rabble rouser.
I’ve been a fan for 30 years — ever since I heard his first album Songs from the Daily Planet and this song…
Recommended Book
📚 Pricing Genius: Getting Paid Properly for Ideas and Advice in the Era of AI
Discover How to Finally Get Paid What Your Expertise Deserves — Even as AI Changes Everything
Are you charging far less than the value you deliver?
Pricing Genius tears down old pricing assumptions and equips consultants and creative pros with a bold, field-tested approach to thrive in today’s fast-moving world.
Recommended Event
📚 Mastermind Book Club with The Author of “Pricing Genius”
Ted Prodromou and I chose this book by Alastair Dryburgh as the November selection for the Mastermind Book Club.
Every month, Ted Prodromou and I choose a great business book for Club members to read.
We’ll meet on November 20, 2:30 p.m. ET, to discuss the book, live on Zoom. The author will join us.
The meeting and Club membership are free. But you have to join the Club here to get the Zoom link before the meeting.
Podcast (The Story Power Marketing Show)
📡 How to Create Disney Level Loyalty Without The Theme Park Budget (with Vance Morris)
Vance Morris is a former birth control factory security guard turned Disney leader, turned bankrupt out-of-work executive, turned carpet cleaner, turned successful entrepreneur. He helps business owners get, serve, and keep clients for life through creating experiences and response required marketing.
He and I discuss the importance of systems and processes, customer retention, and practical steps to wow clients without breaking the bank.
DISCUSSED IN THIS EPISODE
~03:10 The Importance of Standing Out in Marketing
~06:14 Lessons from Disney: Systems and Processes
~12:57 Customer Retention and the Power of Experience
~15:03 The Cost of Acquiring vs. Retaining Customers
~20:00 The Importance of Communication in Customer Experience
~23:58 Customer Support Failures and Basics
~24:30 Creating Magical Customer Experiences
~26:15 Translating Disney’s Magic to Your Business
~27:33 Handling Delays with Grace
~31:12 The Power of Personal Touch
~35:52 Implementing Systems for Success
~38:43 Practical Steps to Wow Your Customers
~40:48 Final Thoughts and Encouragement
FULL EPISODE VIDEO: vimeo.com/1131169411
LISTEN ON: Apple | Spotify | Amazon
Recommended Reading
💡 Why “But My Business is Different” Is Just Code for “I’m About to Be Roadkill”
Speaking of Vance Morris…
…he writes some of the most entertaining, mind-bending, valuable emails in the galaxy. Most mornings, I write my email for you, and then I read what Vance sent.
If you follow Vance and IMPLEMENT what he teaches, you will:
✔️ Create Extraordinary Experiences
✔️ Command Premium Prices
✔️ Scale Your Business
✔️ Avoid Service Mistakes
✔️ Attract More Customers
Here’s one of the great emails from the archives. Read it. Then subscribe so you can get more from Vance in your inbox.
Words to Ponder (from Vance Morris)
One last thing…
Happy Birthday, Mom. 🎂
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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