I’ve Got a Bad Case of Palace Envy
My new neighbors are making me look bad.
They moved in over the summer and immediately began pumping big bucks into their century old house.
A new roof. Fresh paint. Landscaping makeover.
And that’s just what we can see from the front of their house.
Yesterday, as I returned from walking my mutt Moose around the block, I passed the neighbors’ glistening, better-than-perfect castle and hissed, “Isn’t that special.”Â
I glanced next door at my run-down shack, and all I could see was the crabgrass, chipping paint on the shutters, and broken slate on the roof.
Embarrassing. Humiliating. Shameful.
(Damn you, new neighbors!)
There’s an old saying in marketing: “We’re not selling the grass seed. We’re selling the green lawn.”
That’s not it.
We’re selling how the green lawn makes us feel.
We’re selling the emotional transformation…
…from shame and embarrassment…
…to status and pride.
We’re saying, “You and your lawn can be the envy of the neighborhood.”
Storytelling for business is about evoking your prospects’ emotional transformations.
The key to selling more: Discover the emotional transformations your prospects desire.
I’ll show you how if you…
Register for the Small Business Virtual Extravaganza
I’m one of 25(!) featured speakers.
My Presentation: How to Fire-Up Prospects and Inspire Them to Hire You with Story-Powered Content
When: Extravaganza begins on Thursday, October 13 at 5 p.m. EDT, 4 p.m. CDT and runs through Saturday, October 15, 4 p.m. EDT, 3 p.m. CDT.
My presentation is on Saturday at 12:10 p.m. EDT, 11:10 a.m. CDT.Â
Where: Online. Go to https://tommail.me/sbve to register.Â
Cost to Attend:Â Free
Recording:Â Recording of entire event — all speakers: $27 after you register.Â
In my presentation, I’ll reveal…
âś“ How marketing masters discover their prospects’ stories to create captivating, sales-generating content.
âś“ The secret to generate great content consistently, without writer’s block.
âś“ Why you don’t have to be a creative unicorn to generate client-attracting emails, social posts, and other story-powered content.
âś“ The biggest mistake content creators make — and how you can avoid that frustration and pain.
Lots of time for Q&A (another reason to attend live).
If you know someone who might benefit from these events, please share this with them.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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