🐻 What Bears Know… That Marketers Oughta


I was talking the other day to a great marketer whose wife loves to go on adventures in the woods…

…hikes on backcountry trails where, as he told her…

…people have died.

“Hikes in the woods? No thanks,” he said.

“Remind me not to invite you to our next backcountry fishing adventure,” I said

And then I told him the true tale of the time a half-ton grizzly bear walked through my campsite, 20 feet from the tent where I slept, in southwest Alaska.

We’d flown in on float planes, deposited on a lake that flowed into a river that was…

…crawling with grizzlies. 🐻

It was on the third night, the monsoony night, that the bear sniffed around our camp.

After sleeping as soundly as one can sleep during a monsoon, I crawled from my tent with a vague sense that I’d heard something scary — really scary! — during a sleepless moment.

My cousins were outside my tent comparing notes.

They’d heard it, too, splashing through the creek bed next to our tents.

“Had to be a bear,” Gordon said.

Ian nodded.

I shuddered.

Then we saw the tracks. Big as dinner plates.

I shuddered again.

Then came the stock-taking.

Profound questions like…

“How am I still alive?!?”

Turns out there’s a logical answer.

In mid-August, when we were there, the land in southwest Alaska is covered with ripe berries, and the rivers are filled with spawning salmon.

It’s an all-you-can-eat buffet for grizzly bears. Easy pickins.

Bears know:

Why bother trying to take down a nasty, pepper-spraying, gun-toting, punch-throwing, boot-stompin’ human being, when you can get your fill with far less effort and risk?

Call it strategic targeting.

Grizzlies do it. So should you.

Riddle me this…

Who are your best, ripest, most plentiful prospects?

Where do they reside?

What are the costs and risks in pursuing them?

Which are easiest to land?

If you’re not asking these questions, you’re probably wasting time and energy chasing difficult prospects…

…while a bounty of opportunity surrounds you on the hillsides and in the streams.

Those are lessons straight from the direct response marketing playbook

Speaking of “direct response marketing playbook,” that could be the subtitle of Brian Kurtz’s masterpiece book “Overdeliver.”

But it’s not.

The actual subtitle is: “Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing”

That’s better than “…playbook.”


…Brian Kurtz knows more about direct response marketing than a gazillion grizzlies combined…

…and he packs all that knowledge into “Overdeliver.”

Ted Prodromou and I have chosen “Overdeliver” for the Mastermind Book Club, and…

…Brian Kurtz will attend our Book Club meeting on Thursday, October 26 when we discuss the book.

Strap on your boots, hike on over to the Zoom room, and join us next Thursday at 2 p.m. ET (1 p.m. CT)

Brian Kurtz’s marketing brain is like a ripe blueberry bush on a southwest Alaska hillside.

And you can pick it!

All you have to do is join the Mastermind Book Club here. We email meeting reminders (with the Zoom link) to members.

If you don’t have time to read the entire book, don’t worry.

You have time to read the introduction before the meeting. That introduction, alone, is a marketing masterclass.

You’ll have plenty to chew on for the meeting. You can finish the book (you’ll want to) when you have time.

Many members attend the meetings — and get lots of value — without reading the book.

One last thing…

…if you can’t join us on Oct. 26, join the club anyway. We record the meetings and post them in our online community.

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.