The Worst “Perfect” Subject Line Ever?
A few months ago, I tried one of those AI-powered subject line checkers and it blew my mind — in a bad way.
I fed it some of my best-performing subject lines, and the AI spit back scores of 42%, 56%, and 58%.
So I ran some experiments to determine the “perfect” subject line according to this robot.
After lots of trial and error, I finally came up with one that scored 100%:
“Available: A bānch of dum nonsense”
This delighted the robot.
“Incredible,” it gushed. “You’ve mastered the art of writing the perfect subject line.”
(Artist’s rendering of me:Ā š)
Yesterday, I revisited the robot and tested the same subject line.
This time “Available: A b’nch of dum nonsense” scored a 91%. Still good. But far from perfect.
The robot suggested I make the email all lower-case. So I went with “a b’nch of dum nonsense.”
That earned me a 96%.
Personalize it, the robot suggested.
“a b’nch of dum nonsense, Fred” lowered my score to 94%…
…but wait…
…I forgot about the lower-case thing. “a b’nch of dum nonsense, fred” boosted my score to 99%.
“Very solid,” the robot said.
But not perfect.
The robot suggested I remove all punctuation.
That didn’t work. I tried “a b’nch of dum nonsense fred” and my score didn’t budge. 99%.
But then…
…the robot suggested I turn the subject line into a “query.”
I wasn’t sure how to do that without punctuation, but I threw caution to the wind and tried this:
“a b’nch of dum nonsense fred?”
šļøĀ Ding! Ding! Ding! 104%. Better than perfect, according to the robot.
And yet I know…
…that subject line sucks!!!!
The moral of the story: Don’t ask some two-bit, AI-powered “checker” how to write better subject lines. Ask me.
I have a video called “5 Tips to Write Irresistible Subject Lines and Headlines So Prospects Tune In and Read On.”
If you reply to this email and write, “a b’nch of great tips tom?” I’ll send it to you.
Don't go away yet..
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