RecomMONDAYtions ~ 2025.12.01
Recommended Humor
šĀ Chasing the Algorithm
If you’ve ever found yourself trying to decode how to get your posts and ads seen on Facebook and other social media sites, you have to see thisĀ cartoon and postĀ by Tom Fishburne (a.k.a. The Marketoonist).
So much wisdom and humor in this.
Recommended Video
šĀ The Power of Laughing at Ourselves at Work (Tom Fishburne)
Speaking of Tom Fishburne, here’s a TED Talk he delivered in 2018 in which he reminds us that humor isn’t just “nice to have at work.” It’s a critical piece of company culture.
He shows how laughing at ourselves builds belonging, melts fear, and sparks the kind of honest conversations most teams avoid.
Recommended Reading
šĀ A Modern Thanksgiving by Seth Godin
I came across this old post last week and loved it.
More Recommended Reading
šĀ How to Become a Better Listener
Confession: I’m not always a great listener. Sometimes I get distracted. Sometimes I tune out. Sometimes that’s a problem.
That’s whyĀ this article from Fast Company caught my eye when I was scrolling through my news feed. And it delivered just what I needed…
A simple, science-backed way to sharpen your listening skills.
Podcast (The Story Power Marketing Show)
š” How to Break Through The Noise with Direct Mail (with Jeff Kruszyna)
Jeff Kruszyna has more than 20 years of experience in direct response strategy, fundraising, copywriting, design, donor acquisition, list selection, segmentation and analysis. His direct mail fundraising appeals have been recognized with more than a dozen industry awards.
In this episode, he and Tom cover the importance of making mail skimmable, emotionally engaging, and urgent touching on how these principles apply across political, nonprofit, and for-profit sectors, including real estate. They explore the importance of multi-channel strategies and integrating print with digital media to maximize impact.
Whether you’re a fundraiser or business owner, this episode is rich with timeless marketing wisdom.
DISCUSSED IN THIS EPISODE
02:50 The Power and Resurgence of Direct Mail
05:17 Emotional Connection and Storytelling in Marketing
11:44 Political Messaging: Simplifying Complex Issues
22:01 Testing and Personalization in Direct Response
26:40 Effective Calls to Action in Digital Marketing
28:13 Transition to Real Estate Marketing
28:43 Core Marketing Principles for Real Estate
33:50 Integrating Multi-Channel Campaigns
43:32 The Importance of Repetition in Marketing
47:22 Conclusion and Contact Information
FULL EPISODE VIDEO: vimeo.com/1138367733
LISTEN ON:Ā AppleĀ |Ā SpotifyĀ |Ā Amazon
Words to Ponder
āYou can’t depend on your eyes when your imagination is out of focus.ā
-Mark Twain
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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