The Non-cringey Way to Do Funnels

A person uses a stylus on a tablet displaying a colorful funnel chart with labeled sections, representing different stages or categories of data.

I met yesterday with a business owner (let’s call him “Bill”) who hates the idea of “funnels.”

The very word makes him cringe.

So many pitchy pests using funnels to dish out their over-hyped offers with inflated promises, Bill said.

He doesn’t want any part of that.

I get it. How about you?

Have you seen those goo-ruze who claim you’re just “one funnel away” from untold riches?

Have you been overwhelmed by the pitchy pests and their impersonal, robotic funnels?

I have, and it makes me cringe, too.

But still…

…funnels remain a critical part of my business…

…and Bill’s.

On his website, Bill has several “free resources.” Enter your email to get the resource. Bill follows up with emails.

That’s a funnel.

And when done right, a funnel can attract quality leads and turn prospects into buyers.

Note the “done right” part.

When you do your marketing right, you can attract leads, nurture prospects, and get hired without being a pitchy pest.

When you do it wrong, prospects will tune out, turn off, and move on.

Later this week, I’m launching a new training where I’ll show you the right way: The Proven “PLAN” to Get More and Better Leads, Inspire Prospects to Hire You, and 3X Profits — Without Ever Feeling Stuck.

I’ll tell you about my client RJ who implemented the PLAN, conquered writer’s block, and tripled her profits.

Like Bill, she used to hate the idea of funnels and follow-up emails. She hated chasing business and feeling like a pitchy pest.

She says, “I have gone from chasing one-on-one consulting gigs to building a lucrative group coaching program with clients I love.”

For RJ, that all began with a training like the one I’m hosting in a few days.

The training is 100% free. You can save your seatĀ here.

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.

2) Watch theĀ free, 7-minute Micro-Training: ā€œThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā€

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to ā€œSpeaking Engagement.ā€ I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.