Storytelling Lessons From a Good Song by Taylor Swift

listening to music

Driving yesterday from St. Louis to Kansas City, Melissa and I listened to one of my favorite podcasts called “Good Songs.”


The singer/songwriter Peter Himmelman and his son Isaac pick a song they love and discuss it briefly. 


As we drove through Kingdom City, MO, we listened to the episode about Taylor Swift’s song “Tis the Damn Season,” which is a song I happen to love. 


Peter said this about it: 


“She’s bringing me into her interior world…And the more detail, the more interior it is, the more universal it becomes…This is the beauty of a good songwriter. You make somebody feel their own life so they start to inhabit the song.” 


After Peter said this, I turned to Melissa and announced, “I’m going to write an email about that tomorrow morning.” 


And here I sit, doing just that. 


Here’s why…


Peter’s take on good songwriting applies to ALL good storytelling, all good content creation. 


When we deliver great stories, our readers/listeners/viewers see something universal in them. 


They can see themselves in them. 


They can relate to them. 


They inhabit them. 


And when prospects see themselves in your stories…

…they know that you get them. 


And if you get them…

…they trust and like you. 


And if they trust and like you…

…they’re more likely to do business with you. 

Whenever you’re ready…here are a few ways we can help you become a storytelling stand-out so you’ll land more clients:

1) Follow Tom Ruwitch on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Attend our free training: “How to Harness the Magnetic Power of Storytelling…” Discover how to transform marketing from a confusing, resource-draining hassle into something that’s simple, fun AND productive. Details and registration here.

3) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

4) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

5) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

6) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.