Ripken Rules to Keep Going and Going and Going


I didn’t sleep well last night.

No big deal. It happens.

Now, bleary-eyed and foggy-headed, I sit before my laptop.

Some mornings I arrive with a story idea, ready to roll.

This morning, like many others, I’m starting from scratch. Just me, a blank screen, and no idea what to write.

But I have habits and systems to generate story ideas. And it doesn’t take me long to find this:

On this day in 1995, Cal Ripken, Jr. tied Lou Gehrig’s record of playing 2,130 straight Major League Baseball games. Three years later, Ripken finally sat out a game and ended the streak with 2,632 games.

Wow! 😲

That’s 16(+) seasons (May 30, 1982, through Sept. 19, 1998) without missing a game. No one will break this record.

And get this: During one stretch of the streak (from June 5, 1982 until September 14, 1987), he not only appeared in every game, but he played in every inning. That’s 8,243 consecutive innings.

Cal Ripken, Jr. fascinates me. He inspires me. He teaches me…

…how to keep going…

…even when I’m tired and the tank is empty.

Here are a three Ripken Rules I’ve adopted for my business and life:

Develop habits and systems to maximize success.

As Ripken grew older and pressure grew to keep the streak going, he developed habits and systems to keep going.

“I made a renewed effort to work harder. I got better at my diet. I paid attention to how much sleep I got. I was always someone of routine. I became more strict,” he said.

Embrace responsibility.

All of us are responsible to others — in our work and personal lives. We show up for work not just for ourselves. We show up to serve others — teammates, clients, subscribers, and so forth.

“I always thought being a gamer and someone who had a sense of responsibility to the game and to my teammates was the honorable thing,” he said.

Don’t Let the Sh*t Get You Down

We all suffer setbacks. If we wallow in misery, we get stuck. If we focus forward, we keep going.

“One of the things that helps you have a long career is learning how to deal with adversity, how to get past it. Once I learned how to get through that, others things didn’t seem so hard,” he said.

Keep going. You can do this. If you’d like some help, see the p.s. below.

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.