Dumb Holiday Thief & Great Holiday Offer

My favorite holiday shopping story…

The setting: A big box store in Belleville, Illinois in 1993.

A customer leaves her credit card behind after buying a bunch of holiday gifts.

Instead of returning the card to the customer, the clerk keeps the card and uses it to pay for a holiday shopping spree at the same store.

She might have gotten away with it if not for one costly mistake:

When she rings up the sales, she enters her employee discount number. 🫤

I was working as a reporter at the Belleville News-Democrat at the time, and I helped our cops-and-courts reporter write the article about this.

I suggested we open the article like this:

“Why steal at full price when you can steal at a discount? That’s what {insert name of dumb criminal here} may have been thinking when she…”

Our editor (a.k.a. “King Killjoy”) said “No way.”

He rewrote the opening in the typical, boring, common style they teach in journalism school. (“A Belleville woman was arrested Saturday and charged with felony theft after she allegedly… blah, blah, blah…”)

What a shame.

That got me thinking about all the business leaders who dish out typical, boring, common content…

…and then wonder why they’re not landing enough clients.

It’s harder than ever to stand out as the one to hire in your niche — especially when EVERYONE is clicking the AI “easy button.”

AI helps you dish out more content faster. But when everyone else is doing the same…

How can you stand out above the others and get hired?

I created the Email Assembly Blueprint to help you answer that question.

The Blueprint gives you a simple, four-piece system to quickly and consistently assemble irresistible, client-getting, profit-generating emails — without ever feeling stuck or working your tail off.

Plus, it reveals the right way to use AI so you stand out, earn respect, and get hired — without sounding like everyone else.

Now through Sunday (11:59 p.m. CT), you can get the Blueprint for 50% off (what a steal!)

Use WOW2025 at checkout to get the discount.

Of course, I have to ask: Why become an email-marketing, client-getting master for full price, when you can do it for a discount?

You can “steal” the Blueprint for half-off until Sunday night. Get it here.