RecomMONDAYtions ~ 2024.03.11

Typewriter Keys, March 2024 #allthisusefulbeauty #stuffinmyhouse

Recommended Service

One of my smartest business moves over the last couple of years: Implementing GiftHopper.

One of my resolutions this year: Expand my use of GiftHopper.

I use GiftHopper to deliver thank you gifts to clients, partners, and other key business associates. I simply give them the list of gift recipients and the gift I wish to deliver. They do the rest.

GiftHopper prepares, packages, and mails hand-packed gifts on my behalf with a branded box and personalized thank you message.

This is a great way to maintain bonds and strengthen relationships. Well worth the investment!

(Thanks to master gift-giver Michael DeLon for introducing GiftHopper to me).

Podcast (Story Power Marketing Show)

📡 Seven Secrets to Entrepreneurial Success (with John Hewitt)

John Hewitt is a renowned American entrepreneur who has made a significant impact in the business world through his innovative ideas and strategic thinking. He is best known for his success in the tax preparation industry, having founded two of the largest tax preparation companies in the United States – Jackson Hewitt and Liberty Tax. Both companies represent two of the top 100 largest retail organizations in North America.

He sold Jackson Hewitt to Cendant Corporation for over $480 million and later founded Liberty Tax, which became a major player in the tax preparation industry with over 4,000 locations (at one time) in the United States and Canada.

Hewitt has received numerous awards, including the Ernst & Young Entrepreneur of the Year award in 2003 and the International Franchise Association’s Entrepreneur of the Year award in 2005. He is also a member of the Ernst & Young Entrepreneurship Hall of Fame and the Junior Achievement Business Hall of Fame.

In addition to his success in business, John is also a philanthropist who has dedicated his time and resources to helping others, through fighting world hunger and other charitable endeavors.


~ The Critical Importance of Developing and Following Systems

~ How You Should Really Measure Customer Service Success

~ The Two Key Traits of Successful Leaders

~ Lifelong Learning Through Embracing Criticism

View/Listen on Story Power Marketing Show Website

Listen on: Apple

Recommended Viewing

🧬 “GRUFF” and the CBS News Story About Its Making
Animator Julian Curi says this about his 9-minute film: “GRUFF is a handmade, paper short film I’ve been designing, building, puppeteering, and editing across almost three years. It’s a story about the people you know love you, but aren’t exactly verbal about it. It’s how I’ve processed my dad’s passing, and learned how to love people who don’t love exactly like me”

I think it’s brilliant. I learned about it from CBS “Sunday Morning” yesterday — which aired about piece about Julian Curi and how he made the film. In this day of computerized everything, this is a great story about making something beautiful — without the help of super computers.

I suggest you watch “GRUFF” first, followed by the story of how it was made.

One from the Archives

🎶 Paul McCartney Ain’t All That (Let Me Explain)
On this day in 1997, Paul McCartney became a knight. Forever more, we call him Sir Paul. I love the Beatles and Paul McCartney. But I don’t think of Sir Paul as a magical being. So many think of him as a creative unicorn who conjured #1 hits from out of nowhere. I see it differently. In this post from the past, I explain what I mean and share some lessons and encouragement for those of you who think creating content is a magic art.

Recommended Resource

✂️ Nimbus Screenshot and Screen Video Recorder
I use this free browser extension to capture images of full web pages, scrolling pages (not just what I see on the page at one time), and selected areas. I also can record quick screen capture videos. Best of all, I can quickly edit and annotate the captured images before saving them.

Extensions available for Chrome, Firefox, and Edge.

Recommended Listening

🎶 Aretha Frankln’s Greatest Album?
Fifty-seven years ago this week, Aretha Franklin released the album “I Never Loved a Man The Way I Love You.” I think it’s her greatest album. I count it among the 10 greatest albums… period.

It opens with a little ditty called “Respect.” With an opener that great, you’d think it’s all down hill from there. But not on this album. One great song after another on this one. Here’s the title track

Words to Ponder

“I think it would be a far greater world if people were kinder and more respectful to each other.”

– Aretha Franklin

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.